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Edward Kundahl
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We Make Law Firms Grow
We Make Law Firms Grow

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If you’re a Law firm looking for a lead generation source, you could benefit immensely from tapping into this social media platform.
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If you’re a Law firm looking for a lead generation source, you could benefit immensely from tapping into this social media platform.
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Drive More Phone Calls With Digital Advertising AND Video Marketing
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As a law firm, there are a number of avenues which can help your firm build credibility online. From starting your own blog to answering questions on lawyer help forums. A platform that many businesses don’t seem to tap into is LinkedIn and we’re going to talk about it today.

Most people mistake LinkedIn as a job search platform or a social network of sorts. But, what you might not know is that there are businesses which use this platform as a recurring source of qualified leads.

How To Leverage your Linkedin - LinkedIn Guidelines For Lawyers

Studies have shown in the past that LinkedIn is a very effective lead generator. Here’s how you can generate leads for your law firm using LinkedIn:
1) Create a LinkedIn Company Page

There are currently a few million company pages on LinkedIn. Create a business page for your company with content that showcases your expertise. Things you should include on it are:

Company Description – including the brand, services you provide, your achievements and affiliations.
Names of Clients, especially big ones.
Client Testimonials that will create social proof.
Images, infographics, videos
Regular posts with keyword-rich content

2) Interact with the LinkedIn community

The more content you create and share to help, intrigue and inspire, the better it is for you. LinkedIn is a repository of professionals, executives, and prospective clients. Engaging them would mean you’re nurturing your network. Focus on the value you can provide, as that’s the sole driver of great content marketing.

Word about your authority spreads really quick on a platform like LinkedIn and you could find yourself getting referrals or being introduced to a prospect before you know it. Especially if you’re connected with well-networked people or influencers.

You don’t need to create all content from scratch. You can share appropriate industry updates, questions that’ll engage your followers in a conversation. Community participation on relevant topics by your firm or you also helps. Links to white papers, webinars, case studies etc. leading back to your website are also appropriate for gaining following.
3) LinkedIn Groups

Join active LinkedIn groups with a substantial following in your area of expertise. Be a useful contributor to the discussion and also make a habit of sharing ideas/news and being helpful.
Some do’s and don’ts that you should keep in mind:

Don’t make every interaction about marketing your legal services.
Short and timely comments are better than long but occasional ones.
Any value that you can provide as a knowledge expert in your field or any resources you share will position you as helpful and the go-to person.

4) Local SEO

Most legal businesses have a certain geographic area of operation and cater to the local market. This makes local search engine optimization important.

On your LinkedIn profile and posts include local keywords and links – like local community events, local client testimonials. A public LinkedIn profile also ensures visibility in search engines.
5) LinkedIn Leadgen forms

You can also share sponsored content like a research study report you funded. LinkedIn has launched Leadgen Forms on smartphones, which effortlessly pulls data from prospective leads’ LinkedIn profile. Make these forms a part of your content.

With these forms and with LinkedIn’s accurate profile data you can collect quality leads that are sure to give you a higher conversion rate.

LinkedIn’s networking platform is used by a variety of people from executives of Fortune 500 companies, business owners to everyday people. There are unlimited opportunities that can emerge out of LinkedIn. Using the techniques mentioned above will help you create credibility and use this platform as a source of great leads.

Edward Kundahl, Ph.D., M.B.A.

Ed can be reached at (or visit his websites)
855-943-8736
ed@forlawfirmsonly.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com
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Sure, It’s Better Than Last Year: If you use interesting math, the California bar passage rate is up, but that’s still not great. When You Absolutely, Positively Must Respond To A Dumb Letter: Let this be your inspiration. You Must Read This Judge’s Awful, TMI Facebook Post: Be warned — it’ll make you angry. The … Continue reading "Cali Bar Exam Results Aren’t As Rosy As They Seem — See Also"
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Why would anyone still use ‘alleged’ after this? In this morning’s Morning Docket, I linked to a Washington Post article that highlighted the awkwardness of characterizing Al Franken’s behavior as “alleged” when we’re staring at a photograph. Isn’t that image enough? What about his immediate admission (to his role in the photo at least — … Continue reading "No, We Can’t Stop Using ‘Allegedly’ Just Because It Undermines Victims"
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Biglaw Lawyers Are Charging Lots Of Money: So they always have to be on. The Fallout Over Harvey Weinstein Continues: David Boies loses another client. What Is Going On At Valpo Law? The school is considering its options. Judicial Nominee Apparently Supports The KKK: Yeah, apparently there is somewhere lower to go than “ghost hunter.” … Continue reading "You Gotta Be On Your Game — See Also"
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Can anyone tell me what happened on November 3rd ? No, it wasn’t my birthday, was it yours? Here’s what has happened on various November 3rds in history: Henry VIII became head of the Church of England in 1534; John Adams was elected the second President of the United States in 1796; Ulysses S. Grant … Continue reading "Someone Needs To Invent ‘Global Pay Your Lawyer Day’"
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Home Daily News Serbian court gives suspended sentences to… International Law By Terry Carter Posted November 14, 2017, 5:26 pm CST In a move likely to strain relations with the United States, a Serbian court today gave suspended prison sentences to four men involved in the rioting in 2008 that resulted in serious damage to … Continue reading "Serbian court gives suspended sentences to rioters who damaged US Embassy"
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NO, FLORIDA STATE LAW STUDENT, THAT’S NOT HOW THIS WORKS: Normally, I’d be on the side of adult law students complaining about a “dry” campus meant to thwart underage drinking. Universities need not reduce everything to the level of stupid kids. But this response from one Florida State law student is the dumbest excuse to … Continue reading "These Lawyers Here Are Being Dumb As All Hell — See Also"
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