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Erin Read
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How can I help you create marketing results with Boomer & senior consumers?
How can I help you create marketing results with Boomer & senior consumers?

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Monday means it's time for the mature marketing links of the week! Find out how virtual reality is helping to improve the lives of older adults; what are the steps that we need to be taking in order to ensure that older adults can successfully age in place?

Click here to find out: http://bit.ly/2nL8yfg 

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News of note for senior living and home health ...
Tips for mature marketing pros ...
And a poem.

You're welcome.
Each week our team recaps the mature marketing content that captured the attention (and clicks) of our audiences.

Today's "hot topics" are a pre-emptive strike against this week's forecast of snow!

http://knowledge.creatingresults.com/2017/03/13/hot-topics-senior-living-labor-shortages-home-health-wearables/

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Important reading for those of us serving older adults in any way -- including marketing!
Winter edition of the American Society on Aging's journal, Generations, sends "A Message to the President on Aging Policy."

Wide variety of perspectives and organizations represented, including LeadingAge, Encore, & the Long-Term Quality Alliance.

http://viewer.epageview.com/Viewer.aspx?docid=b5db9c49-4821-4603-8da3-a6fd01098bac

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A little late in the day, but containing some big numbers related to boomers and smartphones.

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Boomers are giving up homeownership and embracing the renter lifestyle -- find out why; This weeks 50+ marketing links: http://bit.ly/2iv3M6v

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Here's some tips and insight on having "The Talk" and how marketers can help.

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Always wonderful to hear fresh perspectives from throughout our agency! New post by +Michael Stakem. 
+Michael Stakem, Creating Results' Director of Creative Services, has some timely advice about photography investments in 2017.

Is your marketing lens is focused on Boomers & seniors? Then train your sights on this post!

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Monday, Monday ...
Is "Happy Monday" an oxymoron? Does working in/after retirement yield benefits?

Today's links round-up has some answers, and a challenge for those marketing products and services to older adults.

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I love how posts by each of my teammates adds such varied perspectives to our blog! Always 50+ marketing insights, but with unique twists.

(Have you subscribed? www.MatureMarketingMatters.com) 
A looming labor shortage presents challenges and opportunities for senior housing -- and for senior living marketers!

CR's Kimberly Hulett explains in our latest #LeadingAge16 take-aways post.
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