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Mary Mashburn
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Havas Chicago is recruiting the next crop of winter interns. While that may be nothing new, the method of recruitment is. Potential internship candidates are prompted to ditch the traditional resume and cover letter, and pitch themselves via social media. U...

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Offline, Online and Back Again
YouTube has been and continues to be a breeding ground for a new generation of celebrities. I've written before about some of the best practices to pursue and develop an influential channel and how to use the social platform to address consumers. Several Yo...

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Lots going on these past few weeks, so nothing new. Treated myself to a vacation, some birthdays and a (disheartening) GA/FL game. Back at it soon. In the meantime, you can keep up with me on Twitter or Pinterest . 

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Live Tweets Rule
Last month, Twitter released the results of its study on live-tweeting TV shows and how it effects tweet reach and audience growth. As logic would suggest, when the stars, writers, judges, producers and/or official TV show accounts live-tweet the show, view...
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