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Gordon Borrell
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363 followers
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Facebook just surpassed Google, and nobody noticed.
https://www.linkedin.com/pulse/gauging-facebooks-local-impact-gordon-borrell

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So proud of this list. Check out who's coming to #LOAC2017 in NY in 3 weeks. (It's pretty much everybody!). Just updated: https://www.borrellassociates.com/conferences/loac2017/attendees.php
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Excited to announce that Facebook's head of local partnerships, Phillip Rather, has joined the #LOAC2017 speaker list. Eager to hear how Facebook plans to strengthen advertising alliances with local agencies and media. 60+ speakers, shaping up to be a great event. Agenda here: http://bit.ly/2iYnipg 
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We've been busy detailing Facebook's effect on local advertising, and discovered that it's taking a 7.4% chunk out of the market. Broadcast TV advertisers are spending the most -- about $20,000 a year on FB ads. Here are the details: https://www.linkedin.com/pulse/facebook-moved-your-cheese-gordon-borrell

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Nice article in TV News Check by Media Financial Managers' President & CEO Mary Collins. http://www.tvnewscheck.com/article/100861/what-do-local-advertisers-really-want

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Here's a great contest from our friends at Second Street. Hope you win! Deadline is Friday (1/20), so enter soon. ENTER HERE: http://secondstreet.com/loac17-giveaway/#/
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2016 was a record year for political advertising, but the real story is the change in how it was spent. Just released our latest report: More at www.borrellassociates.com. 
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Is there a sustainable business model for "old" media? A group of media-focused Millennials in Montclair, N.J., offers insights into what the future holds. I'm looking forward to hearing how the Xbox and Snapchat play major roles in the future deliver of news & information. Here's a blog I wrote about it: https://www.linkedin.com/in/gordonborrell/recent-activity/posts/

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