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Gordon Borrell
Works at Borrell Associates Inc.
Attended Old Dominion University
Lives in Portsmouth, VA 23703
320 followers|130,914 views
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Gordon Borrell

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Great pockets of innovation by local media companies.  This is a very good review of it by Nancy Lane from +LocalMediaAssoc.
By Nancy Lane, President, Local Media AssociationI will be kicking off the selling track at Borrell’s Local Online Advertising Conference in New York City on March 2. I’ve been asked to provide an “innovation overview” on native, digital services and sales structure. All three are going through changes right now as local media companies continue to pivot and transform.NativeMost local media companies have not launched a serious native advertising...
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Very impressed with ReachLocal's new CEO.  Spoke with her by phone last week and believe RL is now a company to watch for 2015.  Looking forward to hearing her at #LOAC2015  in 2 wks.
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Something big on the local front....and it involves beacons.
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In the 20 yrs. I've known Dave Morgan, I've never known him to be wrong about where things are headed.  This is his view of what will happen to local media over the next decade.
What's the future of local media? It's a topic we will be discussing at #LOAC2015. For Dave Morgan, CEO and Founder of Simulmedia, the future is clear. A massive reshuffling of media ownership. "I think for sure in 10 years, the local stations and newspapers will be one. The aggregation is going to occur across the local channels." Morgan thinks, "the one thing you can be certain of is that there is very little chance for economic viability to se...
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Gordon Borrell

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Great post by LMA's Nancy Lane summarizing the top moments of #LOAC2015  last week in NYC.  Quick read, and well worth it.  https://www.linkedin.com/pulse/local-media-industry-20-expert-opinionsprojections-nancy-lane
By Nancy Lane, President, Local Media AssociationThe Borrell Local Online Advertising Conference is always thought provoking, edgy and even a little controversial. This year was no exception. As I sifted through my notes and tweets, I thought it would be fun to share 20 quotes from the conference. I think all local media executives will want to give these thought whether you agree with them or not. Some are informational, some are predictions and...
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This post seems to have struck a chord.  Especially with all those downtrodden print folk.
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Just read latest Ad Age issue that pretty much says the same about marketers overall.  They call it a coming "overdose" of digital.  This blog post is about one of the largest digital categories of all, real estate.
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A view of the future.  I doubt their behavior will change much when they have children and potbellies.
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Is your company thinking like blacksmiths?  (I HOPE SO!)   Had fun shooting this video at well-known gas station in NYC.  www.slideshare.net/gordonborrell
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 Great message for local media companies from investment banker Jim Dolan.
If there’s a silver bullet for driving exponential growth in digital advertising for a media company, it’s getting the owner to hear investment banker Jim Dolan’s message. Too often, he says, traditional media companies treat digital projects “like an expense to be minimized, rather than an investment that will generate a return and build value.” And that investment in digital can vastly increase the enterprise value of a company. Jim is the mana...
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Have him in circles
320 people
Sean McKernan's profile photo
Kurt Sima's profile photo
Kathy Haley's profile photo
Jeff Davis's profile photo
kevin webster's profile photo
Dave Earley's profile photo
Kevin McCrudden's profile photo
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Currently
Portsmouth, VA 23703
Previously
Oreland, PA 19075
Work
Occupation
CEO
Skills
Local advertising analysis, forecasting, local media, at agencies, SMB marketing expenditures.
Employment
  • Borrell Associates Inc.
    CEO, 2001 - present
  • Landmark Communications Inc.
    Vice President of New Media, 1988 - 1993
  • The Virginian-Pilot
    Various editorial positions, 1979 - 1988
Education
  • Old Dominion University
    Political Science, 1975 - 1979
Basic Information
Gender
Male
Relationship
Married
Other names
Elvis, Adolph, Menachem, Beelzebub
Gordon Borrell's +1's are the things they like, agree with, or want to recommend.
Guest Post from Loukia Borrell
thecultofme.blogspot.com

If the recent decision to award Marvin Gaye’s heirs more than $7 million from “Blurred Lines” isn’t overturned on appeal, it could have far-

Author Loukia Borrell interview
frellathon.com

Welcome to Loukia Borrell, who has been on Jess resides here for her previous book Raping Aphrodite. The latest book is Delicate Secrets a p

From Borrell: Much More Than #4
aoprep.blogspot.com

No doubt you've seen the trade press on a webinar last week anchored by researcher Gordon Borrell celebrating the 20th anniversary of the ap

Radio is dominant reach medium for
www.slideshare.net

Radio delivers more weekly reach of 18-34 and 25-54 than any other major medium

Are Digital Agencies a Bad Idea for Media? | Street Fight
streetfightmag.com

I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies i

Ad to Action Awards Promote Advertising Innovations That Drive Calls, Cl...
www.prnewswire.com

Local Search Association logo. (PRNewsFoto/Local Search Association)

MediaPost Publications Print Preferred?: Back-To-School Shoppers Want An...
www.mediapost.com

Print Preferred?: Back-To-School Shoppers Want Analog Ads, Too - 08/26/2013

MediaPost Publications Online Video And Targeted Display Dominate In Loc...
www.mediapost.com

Online Video And Targeted Display Dominate In Local Digital Auto Dollars - 07/31/2013

Report: Mobile Traffic To Local Sites Growing Faster Than Total Internet...
searchengineland.com

The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market no

MediaPost Publications Digital Promotions Spending To Hit $36.1B This Ye...
www.mediapost.com

Digital Promotions Spending To Hit $36.1B This Year - 03/21/2013

Seth's Blog: Understanding local media
sethgodin.typepad.com

Local media was an essential business for a century, largely for three reasons: 1. Broadcast signals and newspaper trucks could only travel