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Gordon Borrell
Works at Borrell Associates Inc.
Attended Old Dominion University
Lives in Portsmouth, VA 23703
363 followers|134,409 views
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Gordon Borrell

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Proud to be sponsoring this event with the Local Media Association. Includes Peter Newton from GateHouse, Jay Small from Cordillera TV, and Jim Bryant from Hubbard Radio's 2060Digital. A must-attend for anyone running a media-borne digital agency. http://www.localmedia.org/digital-agency-summit/
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Gordon Borrell

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Just pored through hundreds of responses from SMBs collected over the past four weeks. Man, are these folks frustrated. Many are railing about the cost of traditional media advertising and the (lack of) education sales reps seem to have. Crazy stuff, but a good glimpse nonetheless into what this critical advertiser segment is thinking lately. Click on link below to read more.  I posted about a dozen comments. 
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Sorry to see Ezra Kucharz leaving CBS Local Media. This guy was/is a brilliant digital strategies & operator (which is why be won Borrell's Award of Merit in 2010). He drove CBS to top 2% in digital revenue performance. Quite a feat. I hope he stays in the industry, because, Lord knows, there are quite a few media companies who could use his expertise.  http://bit.ly/1VEwU81
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Roughly nine of every 10 businesses in the U.S. is an SMB, and more than half of the U.S. employee base works for one. However, when it comes to paying for digital marketing services, a new study finds that these SMBs are drastically out-spent by larger businesses/enterprises. According to a new
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Radio, Schmadio.  Who listens anymore? That's what most people think.  But there's growing evidence that radio is on the verge of some sort of weird renaissance.  https://www.linkedin.com/pulse/1-medium-gordon-borrell?trk=mp-author-card
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Hillary's a liar. Bernie's a socialist. Donald's a jerk. Ted's ..uh...Canadian. The seismograph rumbles...here comes the biggest negative-ad earthquake we've ever seen -- on the Internet!  https://www.linkedin.com/pulse/get-ready-all-out-video-ad-war-gordon-borrell
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Want to come to #LOAC2016  for free?  All expenses paid?  Thanks to our friends at Second Street Media, you've got a shot!
Enter for your chance to win a trip to Borrell Associates' LOAC 2016! http://secondstreet.secondstreetapp.com/2016-Borrell-LOAC-Giveaway/referrals/
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Gordon Borrell

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SMBs are making a dramatic jump to Facebook. Corey Elliott and I take a peek at early results of a massive survey underway in April-May 2016.
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Looks to me as though TV might be in a little trouble here.  When 42% of advertisers say they plan to cut or eliminate TV spending, there's certainly something abrew.  https://www.linkedin.com/pulse/could-tv-more-trouble-than-yellow-pages-gordon-borrell?trk=pulse_spock-articles
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A small amount of branding at the Grand Hyatt. Just finished our big conference, #LOAC2016. Great to see so many of my industry friends.
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Perry Sook just capped off a buying spree of television and digital assets over more than a decade. He now runs the biggest TV company of all. What happens next will be interesting.  https://www.linkedin.com/pulse/perry-sook-king-hill-gordon-borrell
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Here's my video interview with "Distracted" author Maggie Jackson. Caution:  at 00:32 you may start getting dizzy, so watch at your own risk.
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In his circles
222 people
Have him in circles
363 people
Elise Elke's profile photo
Neal Leavitt's profile photo
Tony Renda's profile photo
Deborah Shaw's profile photo
Rodney Blaukat's profile photo
Mark Prokosch's profile photo
Longs Cycle (LongsCycle.com)'s profile photo
Tim Rasmussen's profile photo
Todd Storch's profile photo
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portsmouth, VA 23703
Previously
Oreland, PA 19075
Work
Occupation
CEO
Skills
Local advertising analysis, forecasting, local media, at agencies, SMB marketing expenditures.
Employment
  • Borrell Associates Inc.
    CEO, 2001 - present
  • Landmark Communications Inc.
    Vice President of New Media, 1988 - 1993
  • The Virginian-Pilot
    Various editorial positions, 1979 - 1988
Education
  • Old Dominion University
    Political Science, 1975 - 1979
Basic Information
Gender
Male
Relationship
Married
Other names
Elvis, Adolph, Menachem, Beelzebub
Gordon Borrell's +1's are the things they like, agree with, or want to recommend.
Guest Post from Loukia Borrell
thecultofme.blogspot.com

If the recent decision to award Marvin Gaye’s heirs more than $7 million from “Blurred Lines” isn’t overturned on appeal, it could have far-

Author Loukia Borrell interview
frellathon.com

Welcome to Loukia Borrell, who has been on Jess resides here for her previous book Raping Aphrodite. The latest book is Delicate Secrets a p

From Borrell: Much More Than #4
aoprep.blogspot.com

No doubt you've seen the trade press on a webinar last week anchored by researcher Gordon Borrell celebrating the 20th anniversary of the ap

Radio is dominant reach medium for
www.slideshare.net

Radio delivers more weekly reach of 18-34 and 25-54 than any other major medium

Are Digital Agencies a Bad Idea for Media? | Street Fight
streetfightmag.com

I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies i

Ad to Action Awards Promote Advertising Innovations That Drive Calls, Cl...
www.prnewswire.com

Local Search Association logo. (PRNewsFoto/Local Search Association)

MediaPost Publications Print Preferred?: Back-To-School Shoppers Want An...
www.mediapost.com

Print Preferred?: Back-To-School Shoppers Want Analog Ads, Too - 08/26/2013

MediaPost Publications Online Video And Targeted Display Dominate In Loc...
www.mediapost.com

Online Video And Targeted Display Dominate In Local Digital Auto Dollars - 07/31/2013

Report: Mobile Traffic To Local Sites Growing Faster Than Total Internet...
searchengineland.com

The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market no

MediaPost Publications Digital Promotions Spending To Hit $36.1B This Ye...
www.mediapost.com

Digital Promotions Spending To Hit $36.1B This Year - 03/21/2013

Seth's Blog: Understanding local media
sethgodin.typepad.com

Local media was an essential business for a century, largely for three reasons: 1. Broadcast signals and newspaper trucks could only travel

We've used Roan Electrical for many years -- probably since the 1980s -- and I've always found them to be very professional. They're one of those old-time family businesses, the kind who show up on time and take a lot of pride in their work. You basically don't get hoodwinked or overcharged. One of two or three service providers we've kept for years because they're just.....good and reliable.
Public - 4 months ago
reviewed 4 months ago
My wife and I sent our 3 children here and we loved the school. It's large enough to have a professional feel and resources and small enough to offer personalized attention. Christopher Academy played a very formative role in our children's lives, and set them on a solid path to enter junior high and high school with a very well-rounded education. Can't say enough about this school.
Public - 6 months ago
reviewed 6 months ago
3 reviews
Map
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These guys are great. I was just telling my wife this morning, after we dropped off our Caravan for brake work, that it's great to be able to trust a mechanic. They do work on time, and last time I took another car in (a BMW), they had planned to do some maintenance and change the spark plugs but told me when I returned that it wasn't necessary to change the plugs. Been going to Harris Tire since the 1980s and certainly plan to keep it up. Miss the old management (where's Bob?), but John's a terrific manager, too.
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Public - a year ago
reviewed a year ago