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Gorilla Media Ltd
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Mobile-billboards from Gorilla Media offer a cost-effective outdoor advertising solution
Mobile-billboards from Gorilla Media offer a cost-effective outdoor advertising solution

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Mobile billboard advertising in the form of advertising vans (AdVans) advertising bikes (AdBikes) and advertising trailers (AdTrailers) can be a very effective medium, but like all advertising it is only be as effective as the message it communicates and most importantly how that message is delivers to best effect.

The viewing audience of the ad van, ad bike or an ad trailer advertisement are on the whole mobile with people are either passing in vehicles or walking past the advertising vehicle to their destination. This limits the potential viewing time of an outdoor advertising message to only a few seconds.

The limited exposure time to the outdoor advertising message requires a more considered creative approach. The following guidelines are designed the assist in the production of effective mobile billboard advertising:
• Use short copy; no more than 10 headline words
• Use bold images and vibrant colours on a contrasting coloured background
• Make the ad work from a distance that can be absorbed on the move
• Keep the design simple and uncluttered
• Make sure that text and logos are legible; hard to read text will detract from the overall message
• Consider the location and who you want to respond to the ad
• Focus on one key message or idea
• Make sure the entire message can be read in 5 seconds
• Keep it simple; don't overcrowd your message with detail you would include in a press ad or leaflet

http://ow.ly/sza42 http://ow.ly/szalr

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With just a few shopping days left before Christmas, city centre parking can be a nightmare. Bus operator Stagecoach have deployed a Gorilla AdVan campaign to deliver a £1 a day Park & Ride message right at the point of decision to motorists heading into Doncaster city centre. #EffectiveAdvertising http://ow.ly/rXxun http://ow.ly/i/45tNw
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#FreeBannerOffer For a limited period Gorilla Media are offering FREE advertising banner production with every 7-day booking of 48-sheet advertising vans (Ad Vans), 6-sheet advertising bikes (Ad Bikes) or 96-sheet advertising trailers (Ad Trailers).
The reusable PVC advertising banners are guaranteed for life while being used exclusively on Gorilla advertising vehicles and can be stored by Gorilla between campaigns.
This very special offer is designed to introduce new customers to the precisely targetable and cost-effective medium of mobile billboards however existing or returning customers are welcome to take advantage of this offer, which is subject strictly to availability on a first come, first served basis.
To check availability and make a booking follow this link to our online quotation and planning tool Mobile billboard outdoor advertising vans (AdVans) and advertising bikes (AdBikes) and advertising trailers (AdTrailers) Free Banner Offer.
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New Gorilla website now online!
www.mobile-billboards.co.uk
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