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Olga Safonova
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Copenghagen, Early morning,  Skt Petri
Winning with +YouTube is starting - one, two, three.

+Rico Gade tells about engaging content,
Authenticity and users’ intent
And YouTubers with passion
That was an inspiring session!

Next comes media guy Peter Togo 
Speaks of viewership, demonstrates TV2 logo
And has an OMD study that he shares
And TV vs YouTube reach that he compares

Lastly, +Søren Nielsen speaks of Brand lift solution,
And how this “free” tool can help with proper attribution 
of campaigns to branding contribution,
and make you better at branding from strategy to execution.

;)

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Introducing Custom Affinity Audiences across the Google Display Network

Over the past 2 years, +Google Ads has launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.

In the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly the audience you're looking for, because you decide who to reach.

Learn more on the AdWords blog at: http://goo.gl/FXXrX2
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the result of 'auto-awesomizing' by #googleplus  
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