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Recent sponsored-post campaign explained...

There’s been some recent attention in the news involving a Google campaign (see linked article). Here’s some context on what happened.

We want to be perfectly clear here: Google never approved a sponsored-post campaign. They only agreed to buy online video ads. Google have consistently avoided paid postings to promote their products, because in their view these kind of promotions are not transparent or in the best interests of users.

In this case, Google were subjected to this activity through media that encouraged bloggers to create what appeared to be paid posts, were often of poor quality and out of line with Google standards. We apologize to Google who clearly didn’t authorize this.
Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they ...
Marat Gaziev's profile photo
Google certainly has a love hate relationship with SEO
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