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Kal Group
Lives in Gainsborough DN21 2AU, United Kingdom
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Kal Group

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Kal Group, the UK’s leading marketing agency for the mobile leisure market, has cooked up another great slice of advice. Who would have thought food and websites could be so similar… A website should...
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Today is YouTube's 10th birthday. Is this an essential part of your marketing strategy or an after-thought? We constantly produce high-class video adverts for our customers.
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We hope everyone's had a good Easter! Spring is truly in the air now - our website has even had a makeover to celebrate the start to it. Check it out here: www.kal-group.com. 
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They say a picture is worth a thousand words, and this one says all you need to know about our SEO skills...
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Why not spruce up your motor home with one of these mugs?  http://ow.ly/KIDv7 
#motorhome   #touring  
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We've officially gone red for Red Nose Day! Helen also got her hair sprayed, and everyone else is currently wearing wigs. Thanks to everyone who's donated to help us reach our fundraising target. The link is: http://my.rednoseday.com/sponsor/kal-group
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We've been looking forward to this shoot for a while, the official Gainsborough Trinity FC team photo, sporting this seasons Kal Group home kit… looking sharp lads.
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Useful information for towing a caravan
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+Caravan Guard  have put some interesting facts together about insurance payouts - we feel sorry for the 17 motorhome owners who put deisel in their water tank... And how exactly does a motorhome get 'damaged by a helicopter?' 
 
In the last few years a total of £173,610 was paid out on lost or stolen keys alone! +Caravan Guard  in the UK have collated some intersting insurance data from the last few years and put them together in a handy infographic. Never forget the importance of insurance on your next Motorhome rental
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It's great to see a local dealership recover from a terrible setback - we wish them good luck in the future!
 
Following last year's devastation, Practical Motorhome​'s Mike Le Caplain heads to Camper UK for the opening of the firm's brand new site.
Camper UK has, literally, risen from the ashes of the catastrophe that befell it last year – our Test Editor Mike Le Caplain was there for the re-opening
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Is it still glamping if it's on the 17th floor of a skyscraper, overlooking Central Park? Luxury camping doesn't get much more urban or sophisticated than this. 
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A good point - if you're not ready for Google's changes, you may lose website views and see your conversion rate go down. Is your site mobile friendly?
 
It's a GOOD time to be a Mobile Developer :)   If you have been delaying making your website responsive (ie: mobile friendly) then you have until April 21st to take care of that- or you will miss out. Media reports are spinning this as a "penalty" but that is not what Google announced- in my opinion it reads more like "those that have it, will gain, those that don't will naturally drop in ranks to make way for the compliant ones." A few extra thoughts: If you and your competitors all fail to go responsive, your SERP's would logically not change. Of course, SOMEBODY will do the change so beat the rush and do it now. Another thought: will a non-responsive site count against you in the desktop search results? I didn't read it that way but responsive COULD be a general "accessibility" feature in which case MAYBE it could hurt you? Don't take chances, get responsive and get it over with. The announcement is here: http://googlewebmastercentral.blogspot.co.il/2015/02/finding-more-mobile-friendly-search.html
The Guide is here: https://developers.google.com/webmasters/mobile-sites/get-started/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly
The tool for testing your website is here: https://www.google.com/webmasters/tools/mobile-friendly/
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Tagline
We are the largest digital agency servicing the mobile leisure sector.
Introduction
From humble beginnings, Kal Group has become the leading provider of marketing solutions to the mobile leisure industry. In early 2014, we acquired preeminent mobile app and software development businesses Limelight Software and 4Pockets, to broaden our reach in the market and increase the solutions we can offer clients.


Our mission is to enhance the relationship between your brand and your customers, to add value and improve your profitability.

We are a friendly, results-driven team of 20, with a strong business built on the trusted relationships we've developed with our clients and partners. Our capabilities are growing all the time, thanks to some notable acquisitions in the past year: 4Pockets app development is one of only a handful to have had an app featured on the Apple TV ads, our senior creative learned her trade in London before coming back to Lincolnshire, and our digital marketing team is run by an ex-Facebook employee.

More information can be found here: http://issuu.com/kal-design/docs/kal_group_brochure_online

If you are interested in our services, let's talk: lets-talk@kal-group.com
Bragging rights
Gainsborough Business Awards 2014 - Small Business of the Year & Best Use of Innovation/Technology. Marshall's Yard Awards 2014 - Best Improved Business. Insider York Digital and Technology Awards 2012 - Best App (Stompbox). Insider York Digital and Technology Awards 2011 - Best App (Aurora Sound Studios). Insider York Digital and Technology Awards 2008 - Best Game
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Gainsborough DN21 2AU, United Kingdom
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Phone
01427 610127
Address
Unit 3B & 3C, The Pattern Store, Station Approach, Marshall's Yard Retail Park, Gainsborough, Lincolnshire DN21 2AU