The more people I coach about setting up eCommerce businesses, the more I am convinced that Google is only making 20-30% of the money they could be making.
Google makes every single thing so convoluted, the vast majority of small business owners simply throw up their hands and say "this is too complicated." Or, they try to set up a campaign, do it incorrectly, lose their shirts overnight and are done with Google advertising forever.
Think I'm wrong, Google? Explain why there are hundreds of other websites that have put up their own tutorials - some good, some bad (none as bad as yours, though) - about how to set up things like Google Shopping campaigns, AdWords campaigns or Google re-targeting campaigns. When other websites have to show people how to spend money with you, you're definitely doing something wrong!
To make matters worse, every six months you change the entire interface on practically every one of your properties. This means all of the tutorials that other people have written for your products have to be re-written. Some sites will continue to play the catch-up game. Others just say "screw it; I'm tired of re-writing this. Let Google fend for themselves."
It also doesn't help when you decide to rename things. What genius over there decided that renaming the Google Keyword Tool or Webmaster Tools would have the least bit of positive effect on the world or, more importantly, your business?
Do you really think the average person realizes they have to set up five different Google services just to run a shopping campaign correctly (Gmail, Merchant Center, AdWords, Search Console, Google Analytics)? That's insane!
Do yourself (and your shareholders) a favor and figure out how to make your moneymakers - Google Shopping and Google Adwords - far more simple to set up and manage. Get rid of all the extra bells and whistles and make them easy enough a monkey could understand and be profitable with those platforms. For those who enjoy all of the bells and whistles, let them access them via an Advanced Tools section that the average Joe will never use or understand. Until then, you will forever be leaving far more money on the table than you are earning.
Stop remaking things; stop changing the interfaces every time the wind switches direction; stop making instructions so complicated, you need two dozen internal links within them to explain what should all be apparent in one place. Utilize the time you are wasting on prettying up your interfaces on something real - improving the experience for the little guy who does not have the time or patience to try to figure out your business - he/she's trying to run one of his/her own! Just keep it simple. Right now, you're just being plain old stupid!
The FDA feels it has appeased the public by extending the public comment period on their #ecig regulations by a whole 30 days. What do you think? https://www.e-cigexpress.com/beatnic-blog/fda-extends-public-comment-period-on-ecig-regulations/
I've never read a more convincing, well-documented, well-researched, and well argued article on a health benefit I had no idea existed: http://www.psmag.com/navigation/health-and-behavior/truth-wont-admit-drinking-healthy-87891/
The shocking part to me was not that 1-2 drinks a day is healthy. The shocking part was learning that 6 drinks a day is statistically (peer-reviewed, massive-sample-size, every-known-factor-controlled-for) healthier than 0. Culturally speaking, my brain is not caught up to this reality, but I'm going to work on nudging it in that direction.
Follow these two tips and your pitchouts will be far more effective at nailing runners trying to steal second base. http://www.pitchingmachinestop.com/baseball-blog/the-basics-of-a-great-pitchout/
- Web-X Online StoresOwner, present
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- Towson UniversityMass Communication, 1981 - 1985
- Towson High1978 - 1981
- Loch Raven Jr. High1975 - 1978
- Hillendale Elementary1969 - 1975
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