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John Mueller
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Google now using structured data to facilitate user-initiated play of media from search results or the Google Assistant

As per the call-out link, Google has added support for "Media Actions" which "enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant."

Unsurprisingly the structured data Google relies upon to accomplish this are chiefly the schema.org/Action hierarchy, as well as schemas pertinent to the implicated media types.

It also leverages schema.org/DataFeed as a "envelop" that contains all the data items from a publisher, provided in the form of a page-independent JSON-LD feed (http://bit.ly/2JGNaGD). And there's a new validation tool for such data feeds (http://bit.ly/2t2XvCk).

Read more about it in the post, but there's lots about this newly-support content type that I haven't explored. For example the specs employ both the schema.org/URL property and the JSON-LD @id key. Interestingly the latter does not need to be resolvable (does not need to be a working URL).

#schemaorg #jsonld #mediaactions #structureddata #google
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Marcel Freinbichler on Twitter:
Because of #GDPR, USA Today decided to run a separate version of their website for EU users, which has all the tracking scripts and ads removed. The site seemed very fast, so I did a performance audit. How fast the internet could be without all the junk! 🙄
5.2MB → 500KB… https://t.co/PsB77zjB4B


❝ They went from a load time of more than 45 seconds to 3 seconds, from 124 (!) JavaScript files to 0, and from a total of more than 500 requests to 34. ❞
#plusonly
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Sintoniza nuestro Hangouts on air para Webmasters en español, con Juan Felipe Rincón. La fecha es el jueves, 31 de mayo a las 12PM GMT. Si esta hora no te cuadra, no te preocupes: las horas irán cambiando en las siguientes sesiones.
https://www.timeanddate.com/worldclock/fixedtime.html?msg=Hangouts+on+air+para+Webmasters+en+espa%C3%B1ol&iso=20180531T12&p1=78&ah=1

Por favor, pásanos tus preguntas en este post de Google+.

Este es un Hangout en YouTube Live. Para unirte a la emisión en directo, presta atención al enlace que pasaremos en este post una vez comience el evento. Necesitarás una webcam y auriculares. Pásate sin problema - estamos encantados de recibir a webmasters de todos los niveles. Si te gustaría acceder al hangout en directo pero no has podido hacerlo, por favor déjanos una nota en este post e intentaremos invitarte unos minutos antes de que empiece.

[ENCONTRARÁS AQUÍ EL ENLACE]
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Gen Z spends more time online on mobile than all other devices combined. Challenge your creative teams to find mobile-first ways get their attention. https://goo.gl/i1i3aK
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And for something completely unrelated ... There doesn't seem to be much about them on YouTube, but this is a fun cover. Hope you enjoy :)

https://www.youtube.com/watch?v=zM1MJkAigbs
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Sag uns deine Meinung! Hilf uns, Google-Produkte zu verbessern – und nimm an einer Nutzer-Studie teil. Mehr Infos: https://g.co/userresearch/degplus
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Insights you want. Data you need. Sign up for our newsletter to get Think with Google delivered straight to your inbox. https://goo.gl/vdUudV
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The #io18 ticket application window closes today at 5PM PST

If you haven't yet, make sure you apply for a ticket here → goo.gl/CzsRG2

Keep an eye on your inboxes, results will be announced tomorrow by e-mail!
Google I/O 2018
Google I/O 2018
events.google.com
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