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Martin Tomčík
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Protože Posterous končí, přehodil jsem blog http://martintomcik.posterous.com/  na vlastní doménu http://tomcik.cz/blog/ . Nové RSS http://tomcik.cz/feed/ 
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Web copywriterům podle mě nejvíc chybí kreativita, a tak jsem založil FB stránku, kam budu dávat tipy na zajímavé copy http://on.fb.me/WqVJAl 
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3 nejlepší články o copywritingu / content strategy, které jsem přečetl tento týden

http://www.blueglass.com/blog/content-auditing/

"When people start content marketing initiatives, they often have lots of new, exciting ideas and brainstorms about how they can generate lots of social attention, influence the influencers, and attract high-quality links. However, it can be very easy to get carried away with all of these new ideas and concepts and forget that the best content for your brand, might already exist."

http://www.seomoz.org/blog/the-true-power-of-evergreen-content-a-case-study

"Evergreen content has not only helped Jason build his traffic and his brand, it has had a direct impact on his SEO consulting business. For instance, the eCommerce SEO post assisted with the generation of approximately 14 new service leads, converting readers into prospects at a rate of 1.35%."

http://www.seomoz.org/blog/why-big-content-is-worth-the-risk

"Remember what I said about easy not giving you a competitive advantage? Easy is easy to copy, but big builds barriers. The Algo History wasn’t the first piece of its kind, so we knew we had to do it bigger and better – once we were done, we raised the bar for everyone after us. I’m not conceited enough to think that no one can ever write about the topic again or that someone won’t do it better someday, but expectations are higher now, and that makes the competition’s job tougher. In search, these barriers even become self-building – big content that gets links and social mentions climbs the rankings, getting more links, and on and on. It builds traffic, it builds brand, and it builds walls that people who are stuck on easy will never be able to climb."
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