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Guiseppe Getto
95 followers -
Professor, President and Co-Founder of Content Garden, Inc.
Professor, President and Co-Founder of Content Garden, Inc.

95 followers
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Guiseppe's posts

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[New Blog Post] How to Get Poetry Published, Part 1: Read and Write Well

I am not a well-recognized poet. But like most very minorly-recognized poets, I’ve worked my butt off over the years to publish the handful of stuff I have out there. While poetry is certainly an avocation for me at this point, over the years I’ve been…

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[New Blog Post]: Top 3 Ways to Optimize WordPress for SEO

So, you’ve taken our advice and built a WordPress website for your business, and your website is performing pretty well in search results. You Google keywords associated with your business, and it pops right up. This is because WordPress is naturally…

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3 Reasons You Should Usability Test Your Business Website

If you’re like the vast majority of business owners, you’ve created a website to help make your business more easily accessible to customers. You may think that it stops there; you have the website, and so your users will just figure it out. However, you…

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[My New Ebook]: The Definitive Beginner's Guide to UX Design

Check out my new ebook for UXPin’s Free Design Library: UX Design: The Definitive Beginner’s Guide. What You’ll Find Inside 5 chapters to help you succeed in UX design. Topics include: thinking like a designer, different design stages, useful activities,…

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[New Blog Post] Yes, You Need A Social Media Policy for Your Small Business

For many small businesses, social media seems like a necessary evil: full of risks while holding the potential for great reward. Given this perspective, it’s no wonder that businesses seek control over what is posted on social media. This train of thought…

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5 Tips for Keyword Research for Small Businesses

Keyword research is one of the most important activities that many small businesses neglect. We get it: we’re a small business. Keyword research takes time away from selling your products (even if, ironically, one of your products is keyword research). It…

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In previous posts, we’ve explained how healthcare organizations can use social media to create a healthy buzz. We’ve also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your…

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[New Article]: Teaching Agile Project Management With UX

One of my newest articles, “Managing experiences: Utilizing user experience design (UX) as an Agile methodology for teaching project management,” is currently available in the International Journal of Sociotechnology and Knowledge Development. In the…

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[New Blog Post] How To Be A Good Client

There’s lots of information everywhere these days about how to be a good consultant. Forbes recommends 6 things every consultant should do. Paul Wells has the number at 8. A simple Google search for the keywords “how to be a good consultant” will reveal…

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Not Magic: Who's On Facebook, Twitter, and YouTube in the U.S.

Despite claims to the contrary, social media isn’t magic. It’s simply a large group of people who log on to same platform. This means that simply creating a Facebook page does not guarantee you will have a 200% increase in the number of new customers who…
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