Sure - You can edit the bat file to keep your data if you wish (just remove the -w)
I wouldn't do that, but its up to you. +Greg Keyes
I'm a big believer of wipe and fresh install to avoid any conflicts - plus it removes all that excess data you may not even know about that's taking up space.
Perform an app cloud backup with helium and restore that if you wish - this way, you get only the data you wish to keep.
I don't recommend the idea of keeping data because I wouldn't do it myself - but yes, the option is there if you want to. :-)