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OWOX BI
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Where Data Makes Sense
Where Data Makes Sense

11 followers
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Data about customer behavior is a treasure for online businesses.

The ability to analyze this data allows companies not only to better understand their customers but also to improve the quality of strategic business decisions they make.

The question is if you are in control of your data:
⚫ Do you collect the right data?
⚫ Is collected data merged?
⚫ Can you process the data you collect?
⚫ Are you sure your data is safe?

We’ll help you to answer these questions
https://www.owox.com/c/320

#analytics #data #datasecurity
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Moving your on-premises network to managing one in GCP? Tour of some of our native network security controls, and see what’s different when using those controls with GCP → https://cloud.google.com/blog/products/networking/network-controls-in-gcp-vs-on-premises-not-so-different-after-all
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What are the best marketing attribution platforms for a SaaS company?
Read our answer on #Quora https://www.owox.com/c/316
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Mates, slides for our latest webinar on Attribution modeling 101 is on #slideshare
You are welcome to check it out!
#analytics #attribution #googleanakytics
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Mates, register to our FREE webinar about ROPO-analysis!

At the webinar, you’ll get valuable insights into how to properly measure the ROPO effect for your ads:

👉 What data structure you need for reports
👉 How to get all the data you need in Google BigQuery
👉 How to create reports in Google Sheets and Data Studio
👉 How Smart Data can help you in ROPO-analysis
👉 How to apply the analysis results, to gain maximum revenue from your advertising efforts

Register here https://www.owox.com/c/2vj

#analytics #googleanalytics #webanalytics #marketing

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📢 A few hours left till the FREE webinar Attribution Modeling 101!

Question we’ll cover:

☑️ What is attribution and why you can lose a fortune without it.

☑️ What are the most common attribution models: from basic and boring Last Click to geeky and advanced Markov chains and Shapley value.

☑️ How to explain to your CEO or CMO that besides the Last Click model there are many others that aren’t as complicated as they seem to be.

☑️ What attribution model to choose for your business.

☑️ How to use the results of the attribution model calculations.

This is going to be a live broadcast, so you’re welcome to discussion.

Register for a free webinar here 👇

https://www.owox.com/c/2v2
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What if we told you that you can obtain raw data from Google Analytics?
Like, really raw and crisp!

Discover how to do that in our blogpost:
https://www.owox.com/c/2mk
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Imagine the ultimate tool to do a web analyst and marketer’s job just by itself. What a dream for CEOs, right?
Well, actually there’s a solution, and it’s OWOX BI! 😉

It’s time to relax for analysts and marketing experts, as the tool will surely save their precious time, allowing them to simply make decisions based on the already made calculations and built reports.

What OWOX BI can do for you:
🔹Bring together the data from your site, CRM system, and ad services.
🔹Calculate ROI and ROAS to evaluate the performance of your ad sources and campaigns.
🔹Determine the narrow-gauges in your funnel and give you valuable insights for business development.

Here’s the cherry on top: you can try it for free for 14 days.
https://www.owox.com/c/2lh
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📊Build reports based on the data from your CRM system with Smart Data.

You can ask questions about the number of orders, order completion rate, and gross margin.
💡Say you’ve got a new way to deliver or pay for products, and you need to know how the new features affect the number of transactions.
To do that, simply type the question in Smart Data “What was the transaction count in CRM by transaction payment type and transaction delivery type?” You’ll get a report with the results in just a few seconds.

Discover the other questions to the CRM data:⬇️
https://www.owox.com/c/2l0
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Time to bring you more accuracy for the evaluation of your paid channels performance. You can now find out the session sources using the Last Non-Direct Click model in the OWOX BI Pipeline from
Google Analytics → Google BigQuery.

This will let you see the real input of your paid sources into revenue, as such a model ignores the direct traffic and records the previous paid channel as the session source that lead a user to your site.

For example,on July 30th, a user came to your site by clicking on the Google Search, and on July 31th, the same user came back to you by simple entering the URL in the browser. The source in this case will be google/cpc and not direct/(none) as before.

No worries! You’ll still be able to track users who came directly to your website. 😉

Get more details here:⬇️
https://www.owox.com/c/2j2
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