GOOGLE DIRECT CONNECT
Google+ Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ page (and even add that page to your circles) when using Google Search. For example, if you searched for the query '+youtube' or '+pepsi,' you could be immediately taken to the YouTube Google+ page, or the Pepsi Google+ page, and given the option to add the page to your circles.
How do I use Google+ Direct Connect?
When searching for a major brand, company, or cultural entity, try placing a '+' in front of your query. When you use the ‘+’ operator before your search query, it lets us know that you want to find a Google+ page.
•If autocomplete isn't available: complete your query and press 'Enter.' If a Google+ page for your search exists and is compatible with Direct Connect, you'll immediately be taken to the page.
•If autocomplete is available: as you type, you'll see results returned that are exclusively Google+ pages. Complete your query, or select from among the page suggestions and you’ll be taken to the page you select.
The first time you use Direct Connect and arrive on a Google+ page, you'll see the option to join or sign in to Google+ (if you haven't already), and add the page to your circles. What's really cool is that you can choose to add pages to your circles automatically every time you use Direct Connect. If you're logged in to Google+ and arrive on a Google+ page via Direct Connect, you'll see the option to automatically add pages to your circles when you search using Direct Connect.
If you decide to have pages automatically added to your circles when using Direct Connect, they'll be added to your 'Following' circle. If you don't have a circle named 'Following,' you'll choose the circle you want to add the page to every time.
If you want to change your setting for automatically adding pages to your circle:
1.Click your profile picture in the Google bar (at the top when you’re using Google+).
2.Select Account settings.
4.Scroll to the bottom of the page and modify the setting for Google+ pages.
We’re still experimenting with Google+ Direct Connect and it won't work for every Google+ page. Additionally, some users won't have access to Direct Connect. As time goes on, we'll make Direct Connect more widely available.
How do I make my Google+ page eligible for Google+ Direct Connect?
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.