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Paul Roetzer
1,136 followers -
Founder and CEO of PR 20/20.
Founder and CEO of PR 20/20.

1,136 followers
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Paul Roetzer's posts

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Heartbleed offers important crisis communication lessons to marketers that are extremely applicable in a hyper-connected world where panic spreads like brush fire. Whatever the crisis, here's how to handle it. 

Featuring example communications from +Evernote +HubSpot +LastPass +Buffer.

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This is big! A much-needed conference.

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Medium is a social publishing platform created by Twitter co-founders Evan Williams and Biz Stone. It was built to solve a problem: There’s too much noise. 

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Need your help! We're looking for contacts and case studies to feature in my new Wiley book (coming in August 2014). The book presents processes, technologies and strategies to fill marketing gaps, and build performance-driven organizations. 

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Have you ever wondered how you stack up against other marketers? Whether your marketing is underachieving based on your potential? Whether you're even measuring the right things to assess your performance? 

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In addition to raising brand awareness and connecting with target audiences, securing coverage in relevant media outlets is a primary measure of successful public relations campaigns. While there isn’t a guaranteed formula to mastering the art of pitching, there are some best practices to keep in mind to help strengthen your relationships with the media. 

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"What happens when we are all artists, all storytellers, all flooding the ever-expanding array of digital and traditional channels with our brand content and calls to action? Does content marketing — which promised to level the marketing playing field — regress into the inevitable battle of budgets?"

November Chief Content Officer guest article now on the +Content Marketing Institute blog. #contentmarketing  

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The 2014 Marketing Score Report is live (free and ungated)!

 * Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
* Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
* Compare your Marketing Score report to the benchmark findings.
* Gain insight into critical questions to consider as part of your 2014 marketing strategy.
* Discover how high performers excel in key marketing metrics. 
* Get 15 tips to improve your marketing performance.

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Teaming up with +HubSpot on Dec. 10 at 1 pm ET to present The Indispensable Agency: How Marketing Talent and Technology Gaps Present Invaluable Opportunities for Growth. 

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Planning for 2014? Use the Marketing Score assessment to rate your team, tech, strategy and performance. 
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