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Adam Piotrowski
Works at Demand Media
Attended Dartmouth College
Lives in Santa Monica, CA
338 followers|40,972 views


Adam Piotrowski

General Tech Talk  - 
Looks like Apple iOS may finally be passing referrer data. As of late last night I'm seeing a big shift in analytics tracking for iPhone traffic moving from Direct to Google. Anyone else seeing the same?
Eric Wu's profile photoDuncan Lawrence's profile photoAdam Piotrowski's profile photo
+Eric Wu Yes, we've confirmed that iOS7 and iOS6 are now passing referrer. When the change rolled out two days ago, iPhone Google traffic was up around +170% in analytics and direct was down a lot, but total traffic was flat so it was a very obvious shift in attribution with no actual change in traffic.
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Adam Piotrowski

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Good find and great points from +Wil Reynolds 
You know why this world needs SEO???  

Because it just took me 10 minutes and about 15 queries to find something I read 3 weeks ago.  

In a world where information overload runs rampant, and bookmarking stuff DOESNT, finding your old tweets, old reads, etc is VERY difficult.  If I as a professional surfer / searcher can't find this post after searching all over for it, the normal every day person must have a VERY hard time.  

This got me thinking...

The reason why SEO is critical is because I thougth this was a top hotels post, not an award, so my searchers for 
best hotels 2012
best hotels 2012 new york times
best hotels in the world
top 100 hotels
etc etc etc never turned up what I wanted,

A few more keyword on the page, in titles, and in links makes this AWESOME asset more findable.

While internet marketers think bookmarking, diigo it, add it to delicious, etc...the other 99.99% don't...maybe, just maybe that is part of the job of an SEO, to help the GOOD things our clients produce most easily be found. Looking at the piece by fodors, is an SEO's dream, everything from architecture, to keyword research, to maximizing the links.  Notice how 2011's awards ( don't even link to 2012.

This is not to bash +fodorstravel all (wish they were active on G+) but how does something THAT well done get this few social shares and links?? - 

Ahhh my friends 2013 is gonna be a fun one for us in the SEO space, I'm looking forward to it!!

Not to mention this is another case for personalized search, but that is for another day, now let me get back to what I was search for in the first place...planning 4 weeks in europe!
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Adam Piotrowski

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Heading into its second year, Google+ has continued to grow as a way for Google to add a social “spine” to its products as well as become a standalone social destination in its own right. In this keynote conversation, Marketing Land editor-in-chief Danny Sullivan will talk with Vic Gundotra, who oversees all of Google’s social efforts, about the progress of Google+ in 2012 and what 2013 may hold.

Join us today by tuning in to the Google+ On Air Hangout here on our SMX Google+ page!

We also encourage you to use the #smx #2key hashtags to join the discussion.
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Adam Piotrowski

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Star Wars Episodes 7-9 coming soon to a theater near you?
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Adam Piotrowski

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Adam Piotrowski

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Loving today's hockey Google Doodle
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Adam Piotrowski

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Two weeks into 2013 and nearly 30% of people have already given up on plans of self-improvement this year.

My 2nd infographic on +Livestrong Com 
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Adam Piotrowski

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+Google announced today that Google+ has passed 500 million members, and there are 135 million actively visiting the social network each month.

Google's SVP +Vic Gundotra described Google+ today as "the fastest growing network thingy ever."

Pretty cool, right?
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Adam Piotrowski

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I'm a little torn on this. On the one hand, hosting a big event like the marathon and pushing on is a great way to boost morale after all that's happened, but on the other hand, could the generators powering tents and resources organizing the event be better used in some other capacity right now?
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Adam Piotrowski

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Did you know that Americans buy 90 million pounds of chocolate on Halloween?

My first contribution to +LIVESTRONG.COM :
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Adam Piotrowski

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16 lost so far in the U.S. and early estimates say wind damage alone from #Sandy could cause $7 billion in economic loss.  Thoughts and prayers to family and friends out east. via @CNN
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Lover of many things. Tacoholic. Pisces. Accentless Minnesotan.
Born in Indiana, raised in Minnesota, spent most of adult life in either NYC or LA.  Have lived in many places, but nothing has felt more like home than my years in New York City.  Although Santa Monica is definitely growing on me.

I've been fortunate to have done many things, to have fallen into many opportunities, to have created some opportunities of my own, and most importantly to have come into contact with a lot of great people along the way.

I'm passionate about a lot of things - guitars, dogs, tacos, beer, sports, media, but I'd have to say my wife tops the list.  She kicks ass. 

I love soccer, music and digital media.  I've taken a shot at making a life in all three and now am happier than ever coming into work at Demand Media everyday where I handle SEO, inbound marketing, and social media for LIVESTRONG.COM.  I love working in online media everyday and I love even more working for a site where every initiative we dream up is aimed at helping people get the most out of their lives.

I haven't gotten the most out of my life (yet), but I'm getting there. At the end of the day I'm just trying to win more days than I lose.
Bragging rights
Wrote some songs that people liked, won some awards for it. Scored some goals that won some games. Locked down the best wife ever.
  • Dartmouth College
    Latin American Studies & Spanish, 1995 - 1999
  • Tuck School of Business
    Business Bridge Program, 1999 - 1999
  • Columbia University
    Economics, 2001 - 2002
  • Wayzata High School
    1992 - 1995
Basic Information
Looking for
Friends, Networking
Other names
Sr. Director, SEO & Inbound Marketing at Demand Media - LIVESTRONG.COM,,
  • Demand Media
    Sr. Director, SEO & Inbound Marketing, 2013 - present
  • Demand Media
    Director, SEO & Inbound Marketing -, 2011 - 2013
    Sr. Manager, SEO & Social Media, 2010 - 2011
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Santa Monica, CA
Nashville, TN - Minneapolis, MN - Los Angeles, CA - New York City, NY - Breckenridge, CO - Hanover, NH - Salamanca, Spain
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