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Ron Ploof
1,295 followers -
I've been a storyteller my whole life.
I've been a storyteller my whole life.

1,295 followers
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Ron's posts

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A story is the result of people pursuing what they want. Do you actually know your customer's story? And does your product or service actually help them get what they want?

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Don't get too wrapped up in the word conflict.

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Storytelling is a complicated process with lots of moving pieces. Sometimes those pieces don't fit well together. It's at times like these that great storytellers persist.

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Don't waste time. Pull your listener into the story quickly.

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The way to influence a behavior is to align incentive with desire.

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Before you write a story, you must make some choices.

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Are you a writer or a storyteller?

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It's all about finding common ground...

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