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Vernon Niven
Tech entrepreneur, marketing technologist, strategist, business builder.
Tech entrepreneur, marketing technologist, strategist, business builder.


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Google slapped MyGuestBlog w/ a SPAM penalty a couple of weeks ago.

Has your blog been impacted?

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Cool! New Twitter card lets you vote for your Oscar favorites... 

#twitter   #oscars   #academyawards  

How do marketers adapt to a world in which customers control media distribution?

'Content Shock' is a new term coined by Mark Schaeffer that describes the current state of content overload that permeates online marketing today. In short, there's already too much quality marketing content online - and the problem is getting worse.

The rapid rise of personal media apps Flipboard, Google Newsstand and now Facebook Paper is helping our audiences make sense of this noise by filtering-out the crap. But this new behavior presents serious challenges to content marketing as we know it.

#flipboard   #contentmarketing   #contentshock  

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Great intro to Google+ for any business.
A New and Complete User Guide to Google+ (5 NEW VIDEOS)
Just about everything you need to know about using Google+.
#googleplus   #googleplustips  

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Congratulations to +Ken Ford and the +IHMC team for taking home 2nd place in this weekend's DARPA Robotics Challenge!


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Pensacola's own IHMC is competing at the DARPA Robotics Challenge Live on YouTube, right now.

Go team ATLAS-IAN!

DARPA Robotics Challenge Trials Live Broadcast

#ihmc   #darparoboticschallenge  

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Great explanation of why you should be skeptical of advertising algorithms.

Statistics say that you need huge sample sizes to prove they actually work for your campaign. And you won't spend that kind of money.

#rtb   #displayadvertising  

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Great summary! thanks for sharing.
CONTEXT is king for semantic search says +David Amerland  via 
+Phil Bowyer 's Hang out series Getting on Message. This is a recap of my key takeaways from this session.

Don't over optimize David is the go to semantic search guy, the Godfather of Search. He says we aren't entirely there right now but #technicalmarketing  requires thinking in natural search query language rather than the technical URL, keywords and H1 headers etc as we used to. If the URL, keywords etc are natural, then do it. It is natural optimization versus gaming. What is value to the end user?

The role of social search is huge. Engagement and sharing via Social SEO and technical marketing are one holistic whole. If you create great content and it stays on your website and no one interacts with it then Google has no way to authenticate it.

BAM - that is the statement that says it all. This is why companies have to be on social media.

Help Google understand what your content is by socializing it and allow the engine to mine for sentiment. 

What networks? It used to be you had to be on all social networks - that is not longer the case. The link dumping days are over - including link dumping on social networks to drive traffic. You need engagement to prove high quality, find your audience in one or two networks and get the conversation going. Google Plus is good because it is fully visible to the Google engine. 

If it is valuable and useful, people will share and engage which is what drives engagement.

Stop selling David - I love this...stop selling he says. Tell us who you are and then you can say what you do. As I say - "At least buy me a drink first"...sheesh. It's relationship marketing.

Taxonomy is a fancy term meaning categories. It is the theme and context that is important for semantic search.  Google Plus is watching your themes. What are the consistent things you talk about and that people need to know? Taxonomy or content themes are how you should be thinking with content. Tell your audience what they need to know about the subject which is a taxonomy cluster. And the stories link together. Google needs a collection of things to authentic who you are and what you do.  This used to be called a  _silo_ based on how many pages talking about the subject with word counts and internal linking. This was a mechanical signal - now the google engine recognizes and understands more so a smaller website with more authentic signals creates an improved end user experience.

Example: this is what a used car is, but why should I come to YOU to buy a used car? So build out that theme with content people need.

Use images. Google can now see images. This is huge. Google can understand the entity: it understands a landscape the way we do. It is early days so do use a good description in the naming of your image files. And use good quality images. Think how the image adds an additional element of authenticity to the text and to enrich your content.

The Google engine gathers a picture of who you are. If you are a computer expert who also plays tennis, your stream or on line presence will reflect that. In the entirety, the engine will know you are: a computer expert. This is the beauty of it, Google can see it and never forgets. 

Use a commenting system that is portable across platforms.

The link economy was based on backlink building. The world has changed. The links are weighed against the social profile of the website, the links from related and authority sites plus social signals. That is what builds authority. and structured data markup. Coding that needs to be implemented on each case. Google supports this. It allows the listing to bring in rich data, it helps with clarity but not with ranking. Is it good to do, yes. Does it help with ranking? No. If you don't know how to do this, and are struggling with it then it will give you poor returns. The whole purpose of semantic search is to take data and make it understandable without structured coding.

Authorship is getting a lot of hype because it is very visible. Google results say that thumbnail authorship images get up to 20% more clicks than those who don't. It is an authentication. But is isn't a shortcut. Authorship helps - it helps with engagement. But Authorship might not come up if there is not sufficient quality. WOW - we are back to content.

Multi media gives strong social signals. You have blog text, video and a hang out on the subject. This is what gives all the social signals that you are the expert in your field.

Time There are no shortcuts or automation for semantic search or technical marketing. You have to put in the time and do the investment. Push button marketing like email blasts still work but it can be spammy. You build your reputation online the same way you do in the real world. Over time with credibility. Do things that are reasonable that won't rebound and hurt you. 

My two cents worth: This is an amazing hangout, Plussers. Marketers have to be technical marketers. We need to know this stuff. David and Phil are generous with their time and knowledge and deserve a follow. Seriously.

David's book is called Google Semantic Search, digital and print (and Google Plate). I am buying it....
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