- YR2 CreativePrincipal/ COO & Chief Creative Officer, 2014 - present
- The HealthWorks GroupCOO & Chief Creative Officer, 2012 - 2014
- Yoffe MediaPresident, 2010 - 2012
- PARADE MagazineVP/ Creative Director, 1981 - 2010
IRA YOFFE is a senior executive with extensive experience in brand building, marketing, graphic design, publishing, special events and multi-media.
Yoffe joined The HealthWorks Group in 2012 as its COO/ Chief Creative Officer. In 2014, the company's rapid growth in its creative areas along with interest from clients beyond the healthcare sector inspired the creation of YR2 Creative.
YR2 Creative offers marketing, branding web development, graphic design, social media marketing, event management and IT support services to clients in several industries.
Yoffe spent much of his career at PARADE magazine as its Vice President/ Creative Director— a position in which he led the creative efforts in all areas of the company’s business. Yoffe is credited with guiding the creative direction of Parade’s editorial products, as well as its award-winning in-house advertising agency— which served the marketing, brand development, special event and online needs of Parade and its clients.
Yoffe has been honored with over 350 awards for his creative work by a variety of national and international organizations. Additionally, he is the recipient of the prestigious 1995 Distinguished Alumni Award in Visual Arts from Boston University, where he earned a bachelor of fine arts degree in 1978.
Before joining PARADE, Yoffe worked for Times Mirror Magazines and was the Design Director at the Boston Herald-American Sunday Magazine.
He has served on several boards including the Dean’s Advisory Board at Boston University’s College of Fine Arts, and The Eddie Adams Workshop.
He is a former instructor at the School of Visual Arts in New York and is a President Emeritus of the Board of Trustees at the Waldorf School of Princeton in Princeton, New Jersey.
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“It was always a pleasure working with Ira. He's one of those rare Creative Directors who would leave the office and come to the shoot, get his hands dirty with the creative process. He's always interested in the details but never loses sight of the big picture. For Ira, being creative is not just a job, it's who he is.”
—Michael Larsen, Co-Owber, Larsen & Talbert Photography
“Ira's approach starts with problem-solving. In our case, he identified the weakness in our strategy and developed a way to re-brand the company. The advertising that he created for us highlights our products in the best possible way. He did all of this while respecting our budget constraints.”
—Susan Pisman, Director of Marketing, Clara Kasavina
“Ira is a very rare executive. He is a ‘Business Creative. That is, he understands the dynamics of this demanding, visible business and can come up with out of the box, killer ideas..”
—Walter Sabo,Chairman at Sabo Media
“I've gotten to meet lots of interesting folks since I first began reporting on the scene at Michael's three years ago and there's none nicer than Ira Yoffe, who joined me to talk about his exciting new venture. After spending 29 years with Parade as vice president/ creative director, and head of its in-house advertising agency -- Ira is striking out on his own. He's launching Yoffe Media Group in January because, he says, the time has never been better for entrepreneurial creative businesses. "Last fall, when budgets were being cut, money on creative was one of the first things to go. This is the time to re-invest in promoting your business." Ira plans to run his "virtual agency" without costly overhead by putting together creative teams comprised of talented freelancers wherever they may be. "Now, more than ever before, it's possible for clients to benefit from work that is being produced by the best and the brightest in the world." He expects that his agency-without-walls philosophy will result in "a better quality of work" and the ability to "pass the savings on to the client." Sounds like a winning strategy to us. ”
—Diane Clehane, Media Bistro
“Ira has a unique, creative contemporary eye toward branding solutions that make his Media Group a powerful value proposition. I'm an experienced fan of his services!!”
—Gerry Byrne, Founder? Partner, Fidelis Global Enterprises LLC
- Boston UniversityGraphic Design, 1974 - 1978
- Newton North High School1971 - 1974
- Harvard Business SchoolExecutive Education, 2008 - 2008