No one likes someone who thinks they're better than others, or a group that is always screaming about what isn't "enough". Well we think those things suck when it comes to environmentalism too.
And we're out to change that mindset by letting you know that every step matters, be it big or small. Consider yourself having been given permission to get greener about the things that actually matter to you, and leave the rest for others.
Look at yourself....you're a bag full of awesomeness.