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Maria Mitsostergiou
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Maria Mitsostergiou

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The Latest Enhanced Version of AdWords Auction Insights incl. Segmentation by Device Type & Time Period.
Learn more about your PPC advertising competition with Google AdWords auction insights. See what your competitors are bidding on and how people are responding.
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Maria Mitsostergiou

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LP Improvement Tips for Better UX.
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Maria Mitsostergiou

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AdGooroo Adds Mobile Search Spend in U.S., U.K. and Australia.
Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through […]
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Maria Mitsostergiou

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Global Mobile Usage [The Numbers].
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Maria Mitsostergiou

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Evolution of Google SERP layout (since 2011).
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
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Maria Mitsostergiou

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Discovering the hidden capabilities of AdWords UI.
Wouldn't it be great to be able to target based on household income? You can! Learn how.
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Maria Mitsostergiou

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Excellent post on how best to present data and draw meaningful conclusions.
Big data's big promises are left in a big dust pile because we don't optimize the last mile: Data presentation. Learn from eight real-world examples how-to.
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[AdWords for SMBs] > Reach Your Most Profitable Customers via the Power of Geo-Location Features & Daily/Hourly Trends to Cut Down Money Wastage.
Three critical strategies for optimizing small businesses' local paid search programs.
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Sight-Competitors-Health-Expenses-Message-Experience.
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I p
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[YouTube Video Advertising] > Make a successful 'buy-in': what to consider & how to present its capabilities applicable to the advertisers' business model.
Video advertising is an advertising platform to enter cautiously, similar to Display advertising. There is a lot of advertising space and views to be had, and the key to success will be smart targeting and good creative on top of the always-necessary solid business model. So, it’s no surprise that it can be a tough one to get client or boss buy-in for. I’m going to cover some pointers that can help equip you for this pitch, and hopefully make get...
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Easy win and fairly straight-forward implementation procedure.
PPC Hero provides you with the perfect argument on why you (or your company) should give Microsoft's search engine a shot.
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[SES London] 3 Key Takeaways.
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If you couldn't make the trip across the pond last week, we're here to catch you up on all the highlights from SES London. Hot topics included PLAs, audience data, and search context.[...]
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Have her in circles
109 people
Chris Pollock's profile photo
Jonathan Warner's profile photo
Oliver Watson's profile photo
Jason Lock's profile photo
Simon Johnston's profile photo
CyrenMedia Profile's profile photo
parga george's profile photo
Rudi Rodrigo's profile photo
Mark Patchett's profile photo
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