Sr. Marketing Manager, 2006 - present
Manage team ranging from two to eight remote marketing managers, including conducting performance reviews, hiring, professional development and performance improvement. Design and implement third-party sales enablement platform. Oversee channel sales program, including communication, marketing collateral, product launches, sales tools, partner training sessions and tradeshows/events/sponsorships. Create or coordinate corporate communications, including branding and messaging, public relations efforts, corporate literature and website content. Create and implement global corporate social media strategy. Managed product marketing team and directed product marketing strategy and execution for InterCall services, including messaging, persona development, website content, demos, literature, promotions, sales education and customer campaigns. Worked with global marketing teams on product launches and upgrades.
Marketing Manager, 2001 - 2006
Created and implemented customer communications, including upsell campaigns, roll-out materials, service and company videos/demos and product brochures. Provided sales support through RFP responses, competitive intelligence, weekly training sessions, presentation creation and event/tradeshow sponsorships. Participated in solution selling seminar and created full suite of materials for sales to use in each step of the process.
Marketing Manager, 1999 - 2001
Planned and implemented all local marketing efforts in Inflow’s five east region offices with the goal of increasing sales through direct and indirect channels. Liaised between field sales and corporate marketing to communicate collateral and product needs. Identified and coordinated strategic sponsorships, speaking opportunities, events and trade shows. Created marketing plan for five individual markets, including advertising and PR opportunities. Wrote and edited copy for field-based collateral and other sales materials. Created and implemented direct mail campaigns. Developed and managed joint marketing initiatives with channel partners and technology suppliers. Collaborated with partners to design co-branded materials and ensure proper usage of Inflow’s message. Created opportunities to promote products to customers and prospects through events, direct mail and seminars. Evaluated U.S. and international markets to determine expansion plan to 18 major cities. Conducted customer satisfaction survey to determine direction of products and services. Researched competition and developed benchmarking and tracking process. Segmented customer base to assist sales with prospecting efforts. Trained new sales hires on competition and ideal customer profiles.
Customer Service Manager, 1996 - 1998
Managed group of 20 employees with responsibility for hiring/firing, training, performance evaluations and department budget. Worked with sales team to present department capabilities to customers and prospects and resolve customer issues. Led requirements gathering, testing, training and conversion of new CRM