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PIXSYM Internet Marketing & Web Design
Helping You Get Control of Your Website, Internet Marketing & Online Reputation
Helping You Get Control of Your Website, Internet Marketing & Online Reputation
PIXSYM Internet Marketing & Web Design's posts

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I love how +Rand Fishkin explains this concept. Marketing online in the age of "click bait" isn't as easy as performing some SEO to a page and hoping it will rank. You really have to take into account that what works on social doesn't work as well in search results and each don't generally feed conversions alone.

There is a three-pronged approach to marketing each type of conversion which takes into account how social plays into search results; which ultimately drives traffic to your conversion pages. 

My explanation is likely a complicated example of this relatively simple concept -- just watch the video from +Moz  to learn more ;-) -SH
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Bakersfield : We're holding a Google Connect Event!

Join us for Google Partners Connect

We're hosting an exclusive Google event on May 21st, and you're invited to join us.

It's a great opportunity to learn from Google experts about how to grow your business. We'll provide refreshments, all we need is your company.

Please RSVP by 05 20, 2014. We'd love for you to come learn with us.

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Looking forward to the May 21st Chromecast! #PPC   #Adwords   #googlepartners  

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Got a Google+ Strategy? Hint: Don't copy your updates from other networks.

Google is very different than Facebook, which is different from Twitter, which is different from Linkedin. Each network has its own demographic which engage differently with various content types. This is a great article from the people at +buffer which explains ways to gain the most engagement here on Google+

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Content planning isn't fun, but it's crucial to the success of any website. Flying by the seat of your pants won't get you the results you're looking for. When planning, think about the Who, What, Where and How:

Who will write/design/implement new content?

What content will your new website cover (at launch and beyond)?

Where on the new website will each type of content reside?

How will you measure the success of individual pieces so that you can maximize on the knowledge of what works and what doesn’t?

And most importantly, plan how your content will help you reach your overall goals.

Want a New Website Fast? Why You Shouldn't Rush the Web Design Process

How Local Businesses Can Blog Successfully About Anything

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Yelp says soliciting fake reviews is possibly illegal. But Yelp filtering legit reviews isn't?

My latest post talks about crafting a unique value proposition. Having this bit of crucial info can make a huge difference in sales and money spent on wasteful marketing.

How to Make Your Business Stand Out in a Crowded Online Marketplace:

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Facebook Calls to Action: Increase Your Reach by Engaging Fans
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