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The Ark Media Group Inc.
22 followers -
Digital Marketing, Digital Media Production, Technology, Tech, Toronto, Canada
Digital Marketing, Digital Media Production, Technology, Tech, Toronto, Canada

22 followers
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Gloria Chik talks ROGUE STORIES, startup life, and digital marketing for global brands.
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150 million people use Snapchat each day, which surpasses Twitter's daily usage.
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We use analytics to identify pain points in a customer journey and confirm or confound our instincts.

What can often be missed is an empathetic view of design. Are we truly designing with the customer’s feelings in mind or are we improving an existing flawed model?
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In episode seven of Ark Media TV, Paul Teshima chats with Bryn McAuley about co-founding Nudge, and the importance of culture, authenticity and storytelling (within the context of successfully executing sales and marketing strategies).
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Based on the data collected by individual users, Facebook will now make an attempt to predict how long people will spend viewing a piece of content. This will be based on how long you have spent viewing other types of content in the past.
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Today, Instagram boasts over three hundred million users. Recent research has also found that over 50% of individuals on Instagram follow brands on the platform.
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Brand tributes to Prince following his death last Thursday at age 57 have been hit or miss. But Chevrolet's Corvette tribute was among the best -- a lovely minimalist message from a brand that the singer himself helped to immortalize with the famous song from 1982.
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According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019.
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It seems that Facebook is no longer a place to keep up with close friends and family; now, it’s becoming a place to find (and share) the content you want.
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