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Jonathan Dune
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4 Habits Of Punctual People... "The habits of people who are always on time are highly structured. They analyze their daily activities, set routines, and stick to them on regular basis. Chronically late people, however, don't have structure and often fall on the attention deficit disorder spectrum.

Instead of thinking about why their routines don't work and trying something different next time, chronically late people simply hope that tomorrow will be better."
(thanks: Fast Company)

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One of the Greatest Letters Ever Written!

Last week at Engage — our one-day case study conference for fundraisers — I had a chance to catch up with fundraising expert Tom Gaffny, principal at Tom Gaffny Consulting.

We got reminiscing about one of the greatest fundraising letters ever written: the "Dirty Lady" letter. Back in the office, I did a quick search in Who's Mailing What! as I was anxious to re-read this copywriting masterpiece. Hooray! Up it popped!

First received back in 1985, the date line in the upper right corner reads "Friday, 10:40 PM" with the "40" a little off kilter as if the typewriter key jumped a bit. The letter starts:

Dear Friend,

A lady should never get this dirty, she said.

She stood there with a quiet, proud dignity. She was incomparably dirty — her face and hands smeared, her clothes torn and soiled. The lady was 11.

"My brothers are hungry," she said. The two little boys she hugged protectively were 8 and 9. They were three of the most beautiful children I'd ever seen.

The two-page letter continues with powerful copy, short paragraphs that keep the eye moving and a strong close:

A lady should never get that dirty. And a good kid should not be allowed to fall victim to the terror of street life. As more good kids come to us, we need more help. We need yours. Won't you send whatever contribution you can in the enclosed envelope today?

The letter is part of a long-time Grand Control (in the mail for the three years or longer) from Covenant House written by Father Bruce Ritter. And it is a must-read.

If you're a member of Who's Mailing What! simply search on "Covenant House" and use the Grand Control filter. You'll see "Dirty Lady" in the search results.

If you're not a member of Who's Mailing What! you also need to see this direct mail classic for yourself. Simply send me an email at with "Dirty Lady" in the subject line and I will send you a PDF with my compliments.

I am so proud of Who's Mailing What! The fact we're preserving such important direct mail classics for new generations to study, as well as adding 1,000 new direct mail packages and over 20,000 email campaigns every month.

This week is the one-year anniversary of the re-launch of Who's Mailing What! To celebrate, you can sign up for an annual membership and save $100 by using ONEYEAR as the discount code. That means you'll pay $797 instead of the regular rate of $897. This online resource of direct mail and email campaigns is an extraordinary resource for your marketing efforts today. Want to find out more before you sign up? Then check out all our videos and tutorials or sign up for a free demo today. You won't regret it.

'Til next time...

Peggy Hatch

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"Don't Let Me Down..." Dad and son singing...(Smiles Guaranteed!)
(Beatles cover)

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This artist will dazzle your eyes with her
story and her talent. You have never seen anything like this.

Kseniya Simonova - Sand Animator...

(video 8:32 )

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Amazing Musicians...

Subject: How Do Court Recorders Keep Straight Faces.

These are from a book called Disorder in the American Courts and are things people actually said in court, word for word, taken down and published by court reporters who had the torment of staying calm while the exchanges were taking place.

ATTORNEY: What was the first thing your husband said to you that morning?
WITNESS: He said, 'Where am I, Cathy?'
ATTORNEY: And why did that upset you?
WITNESS: My name is Susan!
ATTORNEY: What gear were you in at the moment of the impact?
WITNESS: Gucci sweats and Reeboks.
ATTORNEY: Are you sexually active?
WITNESS: No, I just lie there.
ATTORNEY: What is your date of birth? 
WITNESS: July 18th. 
ATTORNEY: What year? 
WITNESS: Every year. 
ATTORNEY: How old is your son, the one living with you? 
WITNESS: Thirty-eight or thirty-five, I can't remember which. 
ATTORNEY: How long has he lived with you? 
WITNESS: Forty-five years. 
ATTORNEY: This myasthenia gravis, does it affect your memory at all?
ATTORNEY: And in what ways does it affect your memory?
WITNESS: I forget..
ATTORNEY: You forget? Can you give us an example of something you forgot?
__________ ________________
ATTORNEY: Now doctor, isn't it true that when a person dies in his sleep, he doesn't know about it until the next morning?
WITNESS: Did you actually pass the bar exam?
ATTORNEY: The youngest son, the 20-year-old, how old is he?
WITNESS: He's 20, much like your IQ.
ATTORNEY: Were you present when your picture was taken?
WITNESS: Are you shitting me?
ATTORNEY: So the date of conception (of the baby) was August 8th?
ATTORNEY: And what were you doing at that time?
WITNESS: Getting laid
ATTORNEY: She had three children , right?
ATTORNEY: How many were boys?
ATTORNEY: Were there any girls?
WITNESS: Your Honor, I think I need a different attorney. Can I get a new attorney?
ATTORNEY: How was your first marriage terminated?
WITNESS: By death..
ATTORNEY: And by whose death was it terminated?
WITNESS: Take a guess.
ATTORNEY: Can you describe the individual?
WITNESS: He was about medium height and had a beard.
ATTORNEY: Was this a male or a female?
WITNESS: Unless the Circus was in town I'm going with male.
ATTORNEY: Is your appearance here this morning pursuant to a deposition notice which I sent to your attorney?
WITNESS: No, this is how I dress when I go to work.
ATTORNEY: Doctor , how many of your autopsies have you performed on dead people? 
WITNESS: All of them. The live ones put up too much of a fight. 
ATTORNEY: ALL your responses MUST be oral, OK? What school did you go to?
WITNESS: Oral... 
ATTORNEY: Do you recall the time that you examined the body?
WITNESS: The autopsy started around 8:30 PM
ATTORNEY: And Mr. Denton was dead at the time?
WITNESS: If not, he was by the time I finished.
ATTORNEY: Are you qualified to give a urine sample?
WITNESS: Are you qualified to ask that question? 
And last:
ATTORNEY: Doctor, before you performed the autopsy, did you check for a pulse?
ATTORNEY: Did you check for blood pressure?
ATTORNEY: Did you check for breathing?
ATTORNEY: So, then it is possible that the patient was alive when you began the autopsy?
ATTORNEY: How can you be so sure, Doctor?
WITNESS: Because his brain was sitting on my desk in a jar.
ATTORNEY: I see, but could the patient have still been alive, nevertheless?
WITNESS: Yes, it is possible that he could have been alive and practicing law

"10 Reasons Sex Makes You Beautiful..."

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Can what you eat affect your mental health? New research links diet and the mind. by Gisela Telis


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Peter D'Adamo shares: Blood Type and Digestion 101: Enzymes

22 Photos That Prove Why Babies Need Pets. Number 17 Especially...
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