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AppNexus
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AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. We power the ads that power the Internet.
AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. We power the ads that power the Internet.

114 followers
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AppNexus SVP of Video Technology Eric Hoffert spoke with ExchangeWire about why header bidding makes sense for video. Read the interview here! http://bit.ly/2pX5ldw

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Every year, AppNexus Optimize brings together ad tech's best engineers, product specialists, and data scientists to discuss the future of the industry. Here's our breakdown of the three mainstage talks and what they mean for ad tech. http://bit.ly/2oGi8T8

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Two years ago, AppNexus embarked on a journey to define and develop what diversity and inclusiveness mean here – and to increase both. Over this time, we have seen accomplishments and created a roadmap, further committing to work towards ongoing improvement in these areas. http://bit.ly/2obLQMh

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Server-to-Server Header Bidding builds trustful relationships between buyers and sellers. Here's why via ExchangeWire: http://bit.ly/2omwp5E

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New case study! Learn how Underdog Media used header bidding to increase the CPMs of its publisher clients by over 50%.

http://bit.ly/2o1wrQs

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Read why AppNexus Director of Product Line Management Michael Richardson thinks a hybrid server-side header bidding set up makes sense for publishers, via MediaPost http://bit.ly/2oIZgB0

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Latency is still one of the biggest issues plaguing the publisher industry but there are some ways to fix it: http://bit.ly/2oIDIV7

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Read why AppNexus Director of Product Line Management Michael Richardson thinks a hybrid server-side header bidding set up makes sense for publishers, via MediaPost http://bit.ly/2nEg38a

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Server-to-server (S2S) header bidding has become one of the most talked-about tools in adtech. But despite all of the buzz it’s gotten, many publishers don’t know the pros and cons of S2S versus client-side. Download AppNexus’ newest free guide to get the scoop and learn which header bidding technique is right for you! http://bit.ly/2oD7zNH
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Here's where AppNexus' Tom Shields thinks header bidding will be going in 2017 via MediaPost: http://bit.ly/2nFel8L
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