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George Aspland
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We’re looking for a freelance Senior Paid Listing (PPC) Consultant with serious chops!!

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Check your website forms! Can’t tell you how many times we hear from a customer, “we haven’t gotten any form submissions in weeks”. It just happened again

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Google will no longer show text Ads (paid listings from AdWords) in the right column of the search results page. Instead they will often add another paid listing at the top of the search results, pushing the organic (SEO) results further down on the page. 

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Portable Storage Marketing Webinar: “The Top 5 Online Marketing Mistakes Portable Storage Companies Make… AND HOW TO FIX THEM!”

A FREE 30-minute WEBINAR to learn how a portable storage companies can maximize Web marketing returns. Attendees receive a FREE Web Marketing Analysis in your Portable Storage territory.

March 2nd or March 4th

For more info and to register visit
http://www.evisionsem.com/storage


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In this article published in Marketing Land I explain when a high bounce rate is OK and outline steps to help turn it around when it's not.

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Since early this year Google has been quietly rolling out their new machine-learning Artificial Intelligence, RankBrain, which has become what Google considers the third-most important signal contributing to the search results of a query. Here’s what is known so far.

Giving A Lecture At Mitchell College

This Friday (November 13th) I’ll be giving a lecture at Mitchell College in New London, CT. I’ll be showing the students some of the new careers that have been evolving in recent years because of the World Wide Web such as Search Marketing, Conversion Rate Improvement Consulting, and Web site Analytics.

Here’s the overview posted on the college’s learning management system: 

Students will learn about competitive, technology driven, Internet based services designed to drive increased user traffic to web sites from search engines and other referral websites as well as improve the “user experience” for site visitors using dynamic, analytical tools leading to increased “conversions” (Conversions are the actions site visitors take  such as purchasing, inquiring etc) . At the core of these services are organizations and technologies focused directly on Search Engine Marketing (SEM) and Search Engine Optimization (SEO).  One such organization is eVisionSEM an international internet services business headquartered in Connecticut who has been helping their clients grow their businesses for over 17 years.

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If you are relying on SEO and not running an effective paid listing campaign (PPC) like Google AdWords you are almost certainly missing new business opportunities.
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