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Tod Hirsch
Works at Blast Analytics & Marketing
Attended Colorado College
Lives in Sacramento, CA
237 followers|22,217 views
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Work
Occupation
Digital Marketing Strategist at Blast Analytics & Marketing
Skills
SEO, inbound marketing, Hubspot, CRO, content marketing, marketing automation software, email marketing, writing, project management
Employment
  • Blast Analytics & Marketing
    Digital Marketing Analyst, 2013 - present
  • Go Time Marketing
    Senior Account Strategist, 2012 - 2013
    Principal at Go Time Marketing. Run inbound marketing campaigns for all clients; manage internal teams and contractors, set strategy, write content, design web pages, run email campaigns, client management
  • Spark Inbound Marketing
    Business Development Director, 2011 - 2012
  • Brinkos
    Founder, 2006 - 2011
  • Home Depot
    Independent Consultant, 2004 - 2006
  • Deloitte Touche Tohmatsu
    Senior Manager, 2001 - 2004
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sacramento, CA
Previously
San Luis Obispo, CA - Corvallis, Oregon - Bay Area California - New York City - Boulder, Colorado - Tokyo, Japan - London, England
Contact Information
Home
Mobile
(916) 871-8889
Email
Story
Tagline
Inbound Marketing, Content Marketing, Marketing Automation Maniac
Introduction

I'm an inbound marketing specialist with an emphasis on B2B Lead Generation. My passion is to help clients understand and implement the new inbound marketing practices that are fundamentally changing marketing. 

Recent experience includes:

- Managing content marketing programs
- Selling additional add-on work to existing clients
- Creating an inbound marketing strategy for a gaming analytics software company
- Developing a leads report integration project between Salesforce & Hubspot

I am an expert at implementation and selling of the Hubspot Inbound Marketing software platform. 

Past experience includes:
- Senior Manager for 5 years at Deloitte Consulting working with Fortune 500 clients.
- Web Marketing Consultant to The Home Depot for 2 years.

Specialties

  • Inbound Marketing
  • B2B Lead Generation
  • Business Development for Agencies
  • Search Engine Optimization
  • Pay Per Click Management
  • Lead Management
  • Conversion Optimization & Testing
  • Community Management
  • Enterprise Software Implementation Management
  • Enterprise Content Management (ECM)

My current position is Senior Account Director for Go Time Marketing, an inbound marketing agency in Sacramento, CA

Links to Recent Content That I've Produced

June 2013

April 2013

February 2013

2012


Bragging rights
Certified Inbound Marketing Consultant
Education
  • Colorado College
  • The University of Colorado
  • Jochi Daigaku
  • Richmond College
Basic Information
Gender
Male
Relationship
Married

Stream

Tod Hirsch

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Tracking user engagement on websites has always been difficult to measure well. Pageviews and Time on Page have their limitations. Lately, tracking scroll depth has been gaining popularity. Find out how to set up scroll tracking in Google Analytics with this great post from Blast Analytics and Marketing.  
Sooner or later, you’re going to want to know how deep users scroll on a page. Wouldn't it be great if you could track vertical scroll percentage of page and view it easily in Google Analytics? Good news...in this blog post we'll educate you on the virtues of tracking scroll depth, show you how to setup scroll tracking, create custom scroll tracking reports, create custom segments for actionable analysis, and most importantly, we'll give you t...
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Tod Hirsch

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How To Get Phrase & Broad Match Traffic Data

One of the biggest complaints about Google’s Keyword Planner – the new keyword tool that replaced the old Google Keyword Tool and Traffic Estimator – is the lack of broad and phrase match traffic support. Contrary to what’s being suggested when you use the Google Keyword Planner, Google will only return exact match traffic.

Today I’ll be showing a few tricks to help you get your phrase and broad match traffic data back.

Nice hacks here by +Victor Pan and +WordStream but the real next step is for Google to fix this and return match type data to the tool.

cc: +Google Ads  #ppc   #search   #adwords  
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Tod Hirsch

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And here is the Hubspot Email Tool advanced tutorial #hubspot   #hubspotting   #emailmarketing   #emailmarketingtips  
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Basic gist of this post is that to be a competitive agency, you have to be able to offer services in all core areas of competency. Increasingly that means - design, SEO, SEM, Social, Content, Email Marketing and Analytics. And don't forget a solid strategy to put all these tools together for each client's individual needs. 
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Great infographic on the art of good sales copywriting from industry masters. 
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Holy Geekwad Batman, Hubspot is offering a $30K referral fee to anyone who hooks them up with a developer that they end up hiring. Know anyone? I'll split the commish with ya!
Refer a Software Developer. Make $30000! HubSpot loves developers. Like, heart-pounding, chest-thumping, breathless love. Care to play matchmaker? We'll give you $30000 if you refer us to a developer who makes us feel that way. Workaholics-Highlighted03_(2) ...
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Have him in circles
237 people
manal ebraheem's profile photo
Eric Lay's profile photo
MAXIMA CUESTA SANCHEZ's profile photo
Mili Agarwal's profile photo
Stoyan Cheresharov's profile photo
Denise Kavanagh's profile photo
Miguel Hernández's profile photo
Ignazio Bongiovì's profile photo
J T's profile photo

Tod Hirsch

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Great new post from Blast on tips for avoiding problems with Google Tag Manager
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Tod Hirsch

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I'm reading a great, well-researched presentation from Hubspot called "The Evolution of Advertising" that goes into a lot of detail about the history of advertising all the way back to antiquity.  I think it provides an excellent backdrop for how marketing is changing. This quote was one of many in the book. 

http://offers.hubspot.com/evolution-of-advertising
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Tod Hirsch

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If you're looking to learn about how hubspot works, my latest how-to video provides a solid overview of the Hubspot email tool and how it works. #hubspot   #hubspotting   #emailmarketing   #emailmarketingtips  
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When I talk about inbound marketing to people, it's often useful to relate it back to traditional advertising. Of course, there are differences but it gives people a good base to understand it. Nobody captures the best practices of traditional advertising than David Olgivy. Great post +HubSpot  #inboundmarketing   #advertising  
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Great Whiteboard Friday video from David Mihm over at +Moz  on exactly how Google assimilates local business data to develop its local listings. #localseo  
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Tod Hirsch's +1's are the things they like, agree with, or want to recommend.
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