Profile cover photo
Profile photo
Tod Hirsch
248 followers -
Inbound Marketing, Content Marketing, Marketing Automation Maniac
Inbound Marketing, Content Marketing, Marketing Automation Maniac

248 followers
About
Tod's posts

Post has attachment
Tracking user engagement on websites has always been difficult to measure well. Pageviews and Time on Page have their limitations. Lately, tracking scroll depth has been gaining popularity. Find out how to set up scroll tracking in Google Analytics with this great post from Blast Analytics and Marketing.  

Post has attachment
Great new post from Blast on tips for avoiding problems with Google Tag Manager

Post has shared content
How To Get Phrase & Broad Match Traffic Data

One of the biggest complaints about Google’s Keyword Planner – the new keyword tool that replaced the old Google Keyword Tool and Traffic Estimator – is the lack of broad and phrase match traffic support. Contrary to what’s being suggested when you use the Google Keyword Planner, Google will only return exact match traffic.

Today I’ll be showing a few tricks to help you get your phrase and broad match traffic data back.

Nice hacks here by +Victor Pan and +WordStream but the real next step is for Google to fix this and return match type data to the tool.

cc: +Google Ads  #ppc   #search   #adwords  

Post has attachment
I'm reading a great, well-researched presentation from Hubspot called "The Evolution of Advertising" that goes into a lot of detail about the history of advertising all the way back to antiquity.  I think it provides an excellent backdrop for how marketing is changing. This quote was one of many in the book. 

http://offers.hubspot.com/evolution-of-advertising
Photo

Post has attachment
If you're looking to learn about how hubspot works, my latest how-to video provides a solid overview of the Hubspot email tool and how it works. #hubspot   #hubspotting   #emailmarketing   #emailmarketingtips  

Post has attachment
Basic gist of this post is that to be a competitive agency, you have to be able to offer services in all core areas of competency. Increasingly that means - design, SEO, SEM, Social, Content, Email Marketing and Analytics. And don't forget a solid strategy to put all these tools together for each client's individual needs. 

Post has attachment
When I talk about inbound marketing to people, it's often useful to relate it back to traditional advertising. Of course, there are differences but it gives people a good base to understand it. Nobody captures the best practices of traditional advertising than David Olgivy. Great post +HubSpot  #inboundmarketing   #advertising  

Post has attachment
Great infographic on the art of good sales copywriting from industry masters. 

Post has attachment
Great Whiteboard Friday video from David Mihm over at +Moz  on exactly how Google assimilates local business data to develop its local listings. #localseo  
Wait while more posts are being loaded