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Heather Stone
Attends Muhlenberg College
Lived in Philadelphia
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Heather Stone

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Content marketing is in a good place at present. However, the key is to get your strategy “right”, as content marketing is a precious tactic and taking a wrong step will cost you more than you can imagine in the long run.

New contributor, Ankit Agrawal, suggests 3 Content Marketing Mistakes You’re Probably Making but Shouldn’t

http://tweakyourbiz.com/marketing/2015/05/20/3-content-marketing-mistakes-youre-probably-making-shouldnt/

#contentmarketing  
Content marketing is in a good place at present. Reports from the Content Marketing Institute indicate that 83 percent of B2B marketers have
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In this latest #TYBCommunity  round up we include posts about lead generation with Facebook ads, effective social media, shortcuts to rule Twitter, what you are doing wrong with your press releases, how to value people, habits of exceptional leaders, grow your business and more.

Including posts from +Social Media Slant 4 Good, +Susan Payton on +Forbes, +AdEspresso +HubSpot, +Brian Hughes, +Frederique Murphy, +Doug Conant​ and more

http://tweakyourbiz.com/global/2015/05/19/tybcommunity-round-up-facebook-ads-rule-twitter-press-releases-more/
In this latest #TYBCommunity round up we include posts about lead generation with Facebook ads, effective social media, shortcuts to rule Tw
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Traditional leaders are trained to be task-oriented. You manage, assign, track, and follow up on tasks, but this approach sucks the life out of your team members. It creates an atmosphere of drudgery, boredom, and monotony. Employees react by checking their brain at the door, waiting for orders, and doing the bare minimum. 

New contributor, Sue Bingham of HPWP Consulting, says Zombie Employees Are Killing Your Business, And You’re Creating Them

http://tweakyourbiz.com/management/2015/05/19/zombie-employees-killing-business-youre-creating/

#employees  
If going to work feels like walking onto the set of “The Walking Dead,” leadership might be the cause of your office’s zombie apocalyp
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It doesn't matter if you are an SEO expert or an SEO beginner, you need to use SEO helpers that can help you check website positions, track SEO influencers, monitor your competitors and etc.

Irina Weber shares her Top 7 Powerful SEO Helpers to Improve Your Marketing Strategies

http://tweakyourbiz.com/technology/2015/05/18/top-7-powerful-seo-helpers-improve-marketing-strategies/

#SEO  
It doesn't matter if you are an SEO expert or an SEO beginner, you need to use SEO helpers that can help you check website positions, track SEO influencers, monitor your competitors and etc.
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When it comes to selecting a TV for your digital menu board, thorough brainstorming is necessary. Software compatibility and functionality of a set should be among the things that come to your mind. You should also consider the durability of a TV.

New contributor, +Jack Dawson shares some Tips for Choosing the Best #TV   for Your Digital Menu Boards

http://tweakyourbiz.com/technology/2015/05/16/tips-choosing-best-tv-digital-menu-boards/
When it comes to selecting a TV for your digital menu board, thorough brainstorming is necessary. Software compatibility and functionality of a set should be among the things that come to your mind. You should also consider the durability of a TV.
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New Facebook feature for link sharing, content strategy, repromoting content, Twitter tools, business blogging tips, getting started with Google Analytics, hot web design trend,, shared hosting and lots more in this #TYBCommunity  round-up.

Including posts from +Elaine Rogers, +Heidi Cohen, +Write On Track, +WebProNews, +Small Business Trends and more​

http://tweakyourbiz.com/global/2015/05/15/tybcommunity-round-up-content-strategy-repromote-content-twitter-tools-etc/
New Facebook feature for link sharing, content strategy, repromoting content, Twitter tools, business blogging tips, getting started with Go
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Heather Stone

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This post will help you uncover the psychologies that affect customer behavior and persuade them to fill in the form and become a quality lead.

+Joydeep Bhattacharya shares 5 Ways to Attract More Leads Through Your Website

http://tweakyourbiz.com/marketing/2015/05/20/5-ways-attract-leads-website/

#generateleads  
The business owner is happy when the phone rings with customers. Many entrepreneurs think that having a website, running a PPC or SEO campai
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+Ivan Dimitrijević  shares 3 Necessary Elements for Great Brand Promotion.

There are different techniques now, much more subtle and efficient, the only problem is they require some time before the results are truly visible.

http://tweakyourbiz.com/marketing/2015/05/19/3-necessary-elements-for-great-brand-promotion/

#branding  
In order to have a successful line of work and make a shift from a small business owner to a big business owner, you need to have a great br
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Personalized eCommerce helps online merchants gain more customer insights and easily attract them to their websites. This ultimately increases conversions and customer retention rates.

+Sumita Das Dutta of Indus Net Technologies​ explains how to Win Your Customers Heart With Personalized eCommerce

http://tweakyourbiz.com/marketing/2015/05/18/win-customers-heart-personalized-ecommerce/

#ecommerce  
When it comes to winning the hearts and minds of your customers, a great site with excellent products will not suffice. If you wish to encou
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Unlike the traditional phishing techniques through social media and emails, hackers are now finding new ways to add a bunch of malicious codes to the ecommerce sites and thus bypassing all the sensitive data submitted by customers during checkout process.

+William johnson suggests the Simplest Ways to Protect Your #Ecommerce  Store

http://tweakyourbiz.com/technology/2015/05/18/simplest-ways-protect-ecommerce-store/

#security  
Unlike the traditional phishing techniques through social media and emails, hackers are now finding new ways to add a bunch of malicious codes to the ecommerce sites and thus bypassing all the sensitive data submitted by customers during checkout process.
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If you really want to get people to notice your website, you need to give them something to notice. What you need to is to add some visual content, which you can easily do when you use these free tools.

+Sandra Miller explains how to Create Awesome Visual Content with these 16 Free and Almost Free Tools

http://tweakyourbiz.com/technology/2015/05/15/create-awesome-visual-content-with-these-16-free-and-almost-free-tools/

#visualcontent  
If you really want to get people to notice your website, you need to give them something to notice. What you need to is to add some visual content, which you can easily do when you use these free tools.
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Twitter stream? As most small businesses know all too well, just because you have a Twitter account doesn’t mean anyone will actually follow you or re-tweet

New contributor +Brian Hughes shares 8 Killer Shortcuts to Rule Twitter

http://tweakyourbiz.com/marketing/2015/05/15/8-killer-shortcuts-to-rule-twitter/

#Twitter  
Are your business's tweets getting lost in an endless Twitter stream? As most small businesses know all too well, just because you have a Tw
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Have her in circles
227 people
BizSugar's profile photo
BuyerZone's profile photo
Hesham Zebida's profile photo
Tim Berry's profile photo
Ivana Brandreth's profile photo
daniella rubinovitz's profile photo
Daniel Adetunji's profile photo
Carrie Roldan's profile photo
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Work
Occupation
I'm a student, however I wear many IT hats.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Philadelphia - Grand Canyon - Delray Beach
Story
Tagline
Student of Information Systems at Muhlenberg College and wearer of many hats
Introduction

I'm Heather Stone, and I'm the Technical Admin and hat-wearer. I also do website moderation, community building, and support.

I'm a third year student taking a Bachelor's of Information Systems at Muhlenberg College and am focused on exploring career options in Systems Analysis, Database Administration, Project Management and Web Development. I know I've got to narrow it down a little, so my plan is to continue delving into these areas to see what fits best.

Graduation is almost upon me! I graduate Oct. 19, 2013, and even though I have a few courses and a Capstone project to finish, it feels like it's just around the corner. I am actively seeking jobs/opportunities where I can use my people skills and my tech abilities--SQL, .NET, Systems Analysis, Project Management, now PHP and MySQL, and a whole lot more--JavaScript, HTML, UML, all kinds of fun stuff.

I have a good familiarity with a lot of technologies/languages, but I'm not an expert in any yet--hope to be soon. If you're looking for someone who is versatile, able to facilitate and work successfully with clients or teams, I'm your person. And I will learn any program you need. I am up for any challenge! I'm going for MS certification in SQL Server 2012, starting soon, but I love VB too. I'm looking for entry level Systems/Business Analyst, DB Analyst Tech Support, or Programmer.

Besides all this, I'm a singer-songwriter and guitarist with over 20 original songs and have been in various bands over the years, playing now and again for fun these days.
 
Bragging rights
Surviving. Still have above a 3.8 average...not too shabby, right?
Education
  • Muhlenberg College
    Information Systems, 2012 - present
  • Lehigh Carbon Community College
    Web Development, 2010 - present
Basic Information
Gender
Female
Heather Stone's +1's are the things they like, agree with, or want to recommend.
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The Small Business Book Awards, now in their 6th year, held a Virtual Awards Ceremony on June 4, 2014. This presentation of the Ceremony sha

The Power of the +Plus
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A Free Guide How To Get The Most Traffic From BizSugar
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Small Business Podcast Top 100 List: 2013 Edition
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Check out the 4th Annual "Top 100 Podcast for Small Business" 2013 Edition. These are our top 100 small business podcast picks. Have a liste

Yelp Looses Money, But Hits One Million Visitors
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Yelp is probably here to stay. The company lost less in the fourth quarter of 2012 than it did in the fourth quarter of 2011, and its revenu

Passionate Fans Drive In-N-Out-Burger Success
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Passionate fans drive one well-loved burger chains success. In-And-Out-Burger has grown to 280 restaurants in fives states.

10 Bloggers Share Great Business Tips for 2013
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The smallest changes in your business can bring huge results. Here 10 bloggers share business tips that could take your company to the next

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The search is on … for the Small Business Influencer 2012 champions. The 2012 Small Business Influencer Awards recognize those who are influ

Startup Professionals Musings: How to Show Your Customers a Little Extra...
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Turned Down for a Job? Check Your Facebook Profile
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Social media is becoming an ingrained part of our lives -- and our careers. With so much information available in the public domain about ma