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Romero Cavalcanti

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Hi, everyone. I Love University Life, the academic environment, studies, libraries, teachers and students. 

A real-life story about one of the world's most brilliant minds and his first love is coming to theaters. The Theory of Everything is the story of the most brilliant and celebrated physicist of our time, Stephen Hawking , and Jane Wilde the arts student he fell in love with whilst studying at Cambridge in the 1960s.

“One, remember to look up at the stars and not down at your feet. Two, never give up work. Work gives you meaning and purpose and life is empty without it. Three, if you are lucky enough to find love, remember it is there and don't throw it away.” ~ Stephen Hawking

Little was expected from Stephen Hawking, a bright but shiftless student of cosmology, given just two years to live following the diagnosis of a fatal illness at 21 years of age. He became galvanized, however, by the love of fellow Cambridge student, Jane Wilde, and he went on to be called the successor to Einstein, as well as a husband and father to their three children. Over the course of their marriage as Stephen’s body collapsed and his academic renown soared, fault lines were exposed that tested the lineaments of their relationship and dramatically altered the course of both of their lives.

Read more:

The film will hit the screens in USA on 7 December and in UK on 2 January.

The Official Trailer for The Theory of Everything
Watch the trailer here:

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Hi, everyone. +Google Self-Driving Car Project . Fully autonomous driving :) Prototypes of vehicles that have been designed from the ground up to drive themselves-just push a button. Watch volunteers take a ride in Mountain View, California.

Then read more at:

I’m a big fan of #Google
Fully autonomous driving has always been the goal of our project, because we think this could improve road safety and help lots of people who can't drive. 

We're now developing prototypes of vehicles that have been designed from the ground up to drive themselves—just push a button and they'll take you where you want to go! We'll use these vehicles to test our software and learn what it will really take to bring this technology into the world. 

Learn more:

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Hi, everyone. Usually when we think of innovation culture, we think of a company ( like #Apple ) or a CEO (like Steve Jobs). Why not through a simple flight? 

First +British Airways came up with a head-scratching program to create “innovative ideas” in flight :) something called “UnGrounded ” , an initiative that goes like this: Select 100 of the “most forward-thinking founders, CEOs, venture capitalists, and Silicon Valley game-changers,” and put them on a flight on July 12 from San Francisco to London, and let them solve the world’s problems. 

Then +Turkish Airlines launched an onboard startup pitch competition. Invest on Board is a one of a kind opportunity for investors flying Turkish Airlines to invest in hand-picked startups. In partnership with eTohum and Turkish Airlines, this application features the video pitches of strong startups with huge potential.

+Delta partnering with LinkedIn to connect high-profile influencers with the business leaders of tomorrow at 35,000 feet. Through a unique program called "Innovation Class" . Delta is offering its LinkedIn community the opportunity to meet with leaders from different fields on a designated flight.

Now +Virgin America and Nest are teaming up to offer travellers personalised climate control at 35,000 feet . Virgin Group Founder Richard Branson and CEO of Nest Tony Fadell announce that they're teaming up to create a first-of-its-kind system - Total Temperature Control (TTC), which allows travelers to create their own personal climate controlled environment thanks to Nest thermostats built into Virgin America's Red™ in-flight platform -- the touch-screen personal seatback screen onboard all of Virgin America's aircraft.

I have an idea. Do you remember the smell of your last flight? Of course not. Is it possible to permanently change your memories? Yes. Idea nº 628 = The passenger cabins might have a smell different on each flight. A mild scent :) In my idea bank with 1696 innovations currently.

An innovative culture can be infused throughout a company (yes, it can!).

Secrets :)

1. Start small and seek to scale up relentlessly.
2. Focus on developing the best pool of talent.
3. View customers as co-creators, not targets.
4. Ditch “business as usual.” Make the unusual, usual.
5. Build an environment of cross-fertilization.
6. Encourage risks. And stop thinking of them as “risks.”
7. Talk the talk and walk the walk—be the disruption.

To be a good innovator, you need to be a trend watcher and analyst. (Or hire someone to do it for you; being a good trend watcher is time-consuming, even with the wealth of online tools available to help you pull the needles from the digital haystack.) It’s the only way you’ll know if your “innovation” is actually innovative.

Cc: +TAM Airlines , +GOL Linhas Aéreas Inteligentes  and +Azul Linhas Aéreas Brasileiras 

#Airlines #Aircraft #aviationnews #aviation #global #companies #business #strategy #culture #innovation #creativity #RBVconsultoria

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Hi, everyone. Our planet earth this magnificent gift of life is all we have. Celebrating Earth Hour 2014 :) We will join millions of people worldwide on Saturday 29 March, from 20h30 to 21h30 (local time). Millions of people across the world are switching off lights for one hour - to celebrate their commitment to the planet. 

+Earth Hour isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power; never underestimate what you can do.” ~ Jamie Foxx is a worldwide movement for the planet organized by the World Wide Fund for Nature (WWF). Earth Hour engages a massive mainstream community on a broad range of environmental issues. It was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide, and the one-hour event continues to remain the key driver of the now larger movement. The event is held worldwide and held towards the end of March annually, encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour as a symbol for their commitment to the planet.

" +Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is much more than an hour.  There are great projects from the crowd, for the planet, happening all over the world.” ~ Gwen Stacy

Greetings from Brazil!

#global  #planetearth #earthhour #EarthHour2014   #creativity #innovation #cause #collaboration #humanitarianism 

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Hi, everyone. Thank you +Shaker Cherukuri for sharing. Very interesting. Greetings from Brazil. All of this left me wondering:

1. Climate impacts from transportation fuel are enormous. The combustion of transportation fuel is responsible for about 29 percent of U.S. greenhouse gas emissions, and once a full lifecycle assessment is done — which adds emissions from production and refining (the so-called "well-to-tank" phase) — the figure for fuels is actually closer to 42 or 43 percent, said Projal Dutta, the New York Metropolitan Transportation Authority's director of sustainability initiatives.

2. Sustainability is more than just an over-used term or business practice for global organizations. It is a business practice important to all businesses of all sizes – globally.
Sustainability is the ability for companies to cut the umbilical dependency on ever increasing environmental resource demands and cut costs delivering ethical, sustainable, economic growth over the longer term. This business practice is founded on sound business sense delivering improved value to all stakeholders – the company, employees, customers and wider societal groups.

3. Tesla's strategy of direct customer sales and owning its own stores and service centers is a significant departure from the dealership model in the U.S. marketplace.  States have laws that limit or ban manufacturers from selling vehicles directly to consumers, and even though Tesla Motors has no independent dealerships, dealership associations in multiple states have filed numerous lawsuits against Tesla Motors, trying to block the company from selling cars in some states. This has not stopped Tesla from operating. Dealership model in the U.S. marketplace from having to compete with Tesla’s direct sales model, we are for a free-market society that allows your effort and ingenuity to determine your success.

+Tesla Motors future is now. +Elon Musk  is a transformational role model for entrepreneurs and anyone who seeks to drive to change the world.  Just how much is Tesla, the company, really worth? I'm considering an electric car because of the environment. The Telsa S is as well built as any luxury car on the market. But it's certainly as nice as a high-end Lexus or Mercedes. It's simple to charge up. For someone willing to put out a little pocket change (relative to the price of the car) on a better charger and some new wires in the garage, it charges up rapidly enough to allow me to use it every day of the week. For the occasional long-term road trip, I've got airlines + car rental.  It's just plain fun. The car is a blast to drive + the informatics are top notch :) All in all, the kind of joy that few other cars can provide today. 

The company's all-electric Model S sedan was selected by Consumer Reports as 2014's "best overall" car. It's a great car. I am an admitted! Model S sedan to Brazil :)

#Tesla #teslamotors #automobile #cars #electriccar #electricvehicles #greencars #innovation #tech #creativity #economics #business #strategies #sustainability 
Dealers terrified of No Oil Service?

Tesla without its outer shell looks like a cell phone on wheels. It’s basically just a big battery

Batteries are us...just got bigger:-)

#teslamotors   #batteries   #autodealers  

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Hi, everyone. Serving the new consumers. Reblogged from PricewaterhouseCoopers LLP. Huge economic shifts between, and within, countries are resulting in equally momentous changes in consumption patterns. CEOs are having to chase a moving target, as consumers evolve in different ways in different markets. They also have to address the needs of more diverse and demanding customer segments as well as dealing with increasingly intense competition. 

It’s no wonder that more than half of CEOs are concerned about changes in consumer spending and behaviours, and that nearly half of all CEOs are worried about new market entrants. To respond to these challenges, CEOs are keeping their eye on emerging markets, which make up six of the ten overseas markets in which they expect to generate most growth.

More than 90% also want to change customer growth and retention strategies, while over 90% say the same for channels to market. But fewer have actually made changes in these areas, and many don’t think the customer-facing parts of their business are well-prepared to carry out such changes. But some CEOs are only too aware of the need for action. They’re looking to better serve distinct demographic segments, like older consumers. Some are also targeting the world’s poorest populations. And, in a shared economy, more companies are offering customers different ways to consume other than permanent ownership.

In this short video, CEOs from a range of companies around the world, discuss the challenges of serving new consumers and the steps they're taking in response.

#global #consumers #CEOs #companies #analysis #business #strategy #RBVconsultoria

Hi, everyone. I like technology and Google :) Google unveils smart contact lens project to monitor glucose. The lenses may be able to act as an early warning system for wearers. Tiny LED lights could be integrated to light up if glucose levels significantly deviate from certain thresholds. 

I'm going to keep my eye on this... 

Google Blog 
Posted by Brian Otis and Babak Parviz, project co-founders.

" You’ve probably heard that diabetes is a huge and growing problem—affecting one in every 19 people on the planet. But you may not be familiar with the daily struggle that many people with diabetes face as they try to keep their blood sugar levels under control. Uncontrolled blood sugar puts people at risk for a range of dangerous complications, some short-term and others longer term, including damage to the eyes, kidneys and heart. A friend of ours told us she worries about her mom, who once passed out from low blood sugar and drove her car off the road. 

Many people I’ve talked to say managing their diabetes is like having a part-time job. Glucose levels change frequently with normal activity like exercising or eating or even sweating. Sudden spikes or precipitous drops are dangerous and not uncommon, requiring round-the-clock monitoring. Although some people wear glucose monitors with a glucose sensor embedded under their skin, all people with diabetes must still prick their finger and test drops of blood throughout the day. It’s disruptive, and it’s painful. And, as a result, many people with diabetes check their blood glucose less often than they should. 

Over the years, many scientists have investigated various body fluids—such as tears—in the hopes of finding an easier way for people to track their glucose levels. But as you can imagine, tears are hard to collect and study. At Google[x], we wondered if miniaturized electronics—think: chips and sensors so small they look like bits of glitter, and an antenna thinner than a human hair—might be a way to crack the mystery of tear glucose and measure it with greater accuracy.

We’re now testing a smart contact lens that’s built to measure glucose levels in tears using a tiny wireless chip and miniaturized glucose sensor that are embedded between two layers of soft contact lens material. We’re testing prototypes that can generate a reading once per second. We’re also investigating the potential for this to serve as an early warning for the wearer, so we’re exploring integrating tiny LED lights that could light up to indicate that glucose levels have crossed above or below certain thresholds. It’s still early days for this technology, but we’ve completed multiple clinical research studies which are helping to refine our prototype. We hope this could someday lead to a new way for people with diabetes to manage their disease.

We’re in discussions with the FDA, but there’s still a lot more work to do to turn this technology into a system that people can use. We’re not going to do this alone: we plan to look for partners who are experts in bringing products like this to market. These partners will use our technology for a smart contact lens and develop apps that would make the measurements available to the wearer and their doctor. We’ve always said that we’d seek out projects that seem a bit speculative or strange, and at a time when the International Diabetes Federation (PDF) is declaring that the world is “losing the battle” against diabetes, we thought this project was worth a shot." 


#Google #global #health #creativity #innovation #technology #technologynews #cause #collaboration #humanitarianism

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Olá a todos!
Desejo um ótimo 2014. Saúde & Paz. Happy New Year 2014.
Visit Brazil :)
Peter White - Pedro Blanco ♫

Hi, everyone. I hope you walk on the beach...
Everyday I walk along on the beach of Boa Viagem.  I live here :) I was walking on the beach the other day and realized that I felt as if I were on vacation. 

Boa Viagem is a beach in the Recife, Pernambuco, Brazil. The beach is famous for its bright-water and the natural pools. "Best Brazilian Beach" :) the main reasons given are the beauty of the natural pools, the hotel infrastructure and the proximity to a large city and the airport.

Most of the beach of Boa Viagem is protected by a natural barrier corals. At low tide, formed several natural pools along the beach, also at low tide you can walk on the corals, which are relatively flat and wide (but slippery). When the tide rises, the corals are completely covered by water.

The Recife boasts scenery of rare beauty, with rivers, beaches, greenery, historical buildings, and cultural effervescence. The Reef also has profile cosmopolitan, with its modern service, vast economic growth and a rise in middle class. 

Recife - Portuguese pronunciation: [ʁeˈsifi], is the fifth-largest metropolitan area in Brazil with 3,743,854 inhabitants, the largest metropolitan area of the North/Northeast Regions, the 5th-largest metropolitan influence area in Brazil, and the capital and largest city of the state of Pernambuco. The population of the city proper was 1,555,039 in 2012.  

Read more at:

#Brazil   #Brasil #tourism   #turismo   #beach #praia    #RBVconsultoria

Feliz Natal! Merry Christmas to all! 

Hi, everyone.  +Google+ is exercise to learning a global dialogue with people belonging to different countries and cultures, every day I learn a lot. In an open forum, respect balances freedom ... primarily so that we can learn, change and grow. Empathy and dialogue reflect the best of what it is to be human :) We need to be a welcoming community.

My value for tolerance, my moral imagination, and especially our shared humanity leads us to extend empathy for all we encounter.  I may not agree with someone, but I owe everyone an empathetic hearing and a respectful dialogue. 

It was a great year to share knowledge with so many amazing people. Thank you for sharing! Greetings from Brazil.

#FelizNatal #MerryChristmas #HappyNewYear #Brasil   #Brazil   #RBVconsultoria

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Hi, everyone. Drivers and passengers increasingly expect access to connected services in their vehicles. But what do consumers want and how can OEMs fulfill those demands? Accenture conducted a global survey of 14,195 consumers across 12 countries to find out what consumers want and how can OEMs fulfill those demands.

The connected vehicle space is a fast-growing market and a strategic priority for the Automotive Industry. At the same time, the diagnostics data that these systems generate can provide OEMs with the insights they need to enhance services in areas such as #CRM / #marketing , #quality , customer services, after sales and R&D. 

Dig into Accenture’s most recent survey and find out. To view country results of Connected Vehicle survey, click on the map below.

#Brasil #Brazil   #Accenture   #global #vehicle #automobile #cars #industry #companies #GM #Ford #Teslamotors #Peugeot #Citroën    #Hyundai #Nissan #analysis #economics #business #strategy #drivers #consumers #RBVconsultoria  
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