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Kathy Long
Top cat at Kat & Mouse Co., SEO, Local SEO, web designer, internet marketing and passionate dancer
Top cat at Kat & Mouse Co., SEO, Local SEO, web designer, internet marketing and passionate dancer

Kathy's posts

Question for you local search pros. I have a few attorney clients who have more than one specialty. One for example specializes in employment law for employees, personal injury, and business litigation - three completely different markets requiring 3 very different messages and content. They currently have 2 websites built by a previous SEO, and two target the same 3 markets, just with their own unique content. One targets the general geographical region, the other the specific town short radius surrounding area. I don't agree with that approach and am recommending another solution. Before I do, I thought I'd ask you to weigh in. Do you recommend giving a local business such as this attorney, more than one website to market to different audiences? For both SEO and marketing reasons, we can see the benefit of this, but does it cross Google's line into unacceptable? 

Anyone in this group specialize in image search for local businesses? I just got a request for that and can pass on your name if you like. 

Rebranding question here. A client of mine just got acquired by a company 300 miles away. Aside from all the rebranding issues on the website and in the public's eye, how do you pros handle rebranding in Yelp, Google and elsewhere? What is allowed? For example, they have a lot of 5 star reviews in Yelp. Will Yelp let them change the business name and keep the reviews? I doubt it, but have to ask. There are legitimate reasons, besides practical, for doing so. For one, the same staff is doing and managing the work in this location, and they use the same materials. But of course the reviews reference the old business name, so that would be really odd for a reader to see one business name as the title and another in the review. Same for Google.

So my guess is they need to start over with their local citation building. But would love to hear your thoughts, and would love to hear otherwise. Hate to see these guys lose all that local recognition. 

Would you guys bother correcting business names in directory listings that start with "The" when "The" really shouldn't be there, such as "The Bicycle Shoppe" as opposed to "Bicycle Shoppe."

For all you attorneys (or marketing consultants working for them) in search of EARNED backlinks, here's an opportunity for real estate attorneys who deal with landlord/tenant issues. This comes from HARO (Help a Reporter Out). Help her out and you could get a mention and backlink. My advice is answer as best you can right in the email and do it ASAP.
23) Summary: Discrimination by landlords

Name: Mary Fetzer Avvo Stories

Category: General


Media Outlet: Avvo Stories

Deadline: 5:00 PM EST - 18 July


Despite laws against it, discrimination is alive and well in the
rental industry. Looking for experts to provide input on what is
and is not legal when selecting a tenant, and what recourse a
victim of discrimination has. Also interested in personal
stories from those who've been discriminated against while
searching for a property to rent.

Particularly interested in hearing from attorneys.

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Some really smart ideas on how a local business can capitalize on the Pokemon Go craze.

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Client has a tagline I want to change but can't find where to do that at all. It's nowhere in the backend of his GMB page, neither is it in a Google+ page just in case you think that matters. He also sells appliances so it's important he looks like more than a vacuum store even though that's his name. In this image it's the line that says, "vacuums, air purifiers, parts & repairs). Anyone know where I can change that?

My client, unbeknownst to me, signed with Yodel cause they did their usual sales outreach and he fell for it. I found out by looking at his analytics. He thought he was doing the right thing cause he thought, "having two sites can't be bad and Kathy said I need backlinks." Uggh. He's stuck for 3 months now. Don't need to go into a long discussion about Yodel for my sake, but here's my question.

Yodel creates a landing site, not page, a site. Then they put their call tracking number there and then go to work citation building. This is where things get really bad as you can imagine because the citations they build OR CHANGE point to THEIR website with THEIR phone number (not the clients') and NAP hell breaks out. I gave instructions to my client to tell them what they could and couldn't do in terms of citation building. But I'm curious if anyone has seen any negative repercussions from having the microsites that Yodel and ReachLocal builds and that has their phone number.

I'm actually hoping they'll just let him out of the contract. Their whole reason for the website is to track the results of their local citation building. Since we've pretty much turned that around, I'm thinking it may just make them look bad.


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In doing citation cleanup for a client found this in one of those Yext audits. It came up as inconsistent or whatever the term is they use. Wrong, in other words.And they're right. It is wrong. That's not this client's phone number. It's a call tracking number for Home Advisor.  Note the "sponsored by" at the top. Of course, my concern is that if inconsistent NAP is being picked up by Yext, will Google see it as such as well? I called Home Advisor and they confirmed that is their doing but said they are not doing citation building with their information like Reach Local does. (Been running into that mess here as well.) Anyone have any thoughts on this? 

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Give me a break Google! Check out who's #1 for San Jose painting contractors. The website is in Japanese and is a site created by an SEO to distribute backlinks. The url is an exact match: A couple of years ago, it was more about painting, but still clearly a spam site. The address is a coworking space and simply a mailing address, not an actual office. Everything about this is bad, bad, bad. Google, fix your algorithms please! Uggh. 
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