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Visible World
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Advanced TV Advertising
Advanced TV Advertising

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Visible World's posts

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Charlene Weisler's recap of TVOT includes Seth Haberman on the spread of programmatic to TV.

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Today's blog: how household addressable TV is like Santa Claus

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Smart TV data is starting to challenge Nielsen ratings. How do you choose which one to use? Today's blog.

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More efficient TV inventory means lower total TV spend...or does it? Today's blog "Fear of Efficiency"

Today's blog post: Why requiring digital fraud prevention measures for TV advertising doesn't make sense. 

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Multichannel News' take on the NYC TV Week programmatic panel.

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Attending NYC TV Week? Visible World's Gerrit Niemeijer will be speaking tomorrow at 9:10 on "Bull’s-Eye! How Addressability Is Putting Ads on Target", followed by Seth Haberman at 10:40 on "Will Programmatic TV Automate the Future of Advertising?"

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Want to know more about how OTT will be affecting the TV advertising ecosystem? Seth Haberman will be speaking today at 2:45 at the OTT Video Executive Summit, on "The State of TV/Video Advertising."

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To take advantage of the targeting available for political advertising, creative versioning makes it possible to target the message, too.
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