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SpinSucks
1,237 followers -
"Fight Against Destructive Spin!!"
"Fight Against Destructive Spin!!"

1,237 followers
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Gini Dietrich is back with Gin and Topics. Enjoy!

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On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years

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Traditional PR had some practices which may strike one as a bit weird in hindsight.

However, the means and goals of PR remain the same as they have always been.

Charles Arment has more: http://bit.ly/2lcl9qk
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The job of communicators can be frustrating and lonely and there are five reasons that lead to both.
Gini Dietrich describes them with hints to improve

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Have you been thinking about writing a book?

It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words.

David J.P. Fisher has a step-by-step process to help you become an author. http://bit.ly/2loxqdG
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Do you work in a silo?

Are none of your colleagues in communications?

Do you wish you had someone to brainstorm with?

Do your executives or clients think PR is just media relations?

Does no one around you understand what you do every day?

Are you constantly asked what you do all day?

Not anymore!

Spin Sucks PR Dream Team is here to help.

Find out how:

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There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too

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We all want to grow content and brand reach, as well as increase sales.

Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls.

Jason Schemmel shares the lessons he learned from a promotional partnership: http://bit.ly/2lHVFEr
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From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week.

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Do you remember what it was like when you started your first professional communications job right out of college?

What is one thing you wish you knew about PR when you started your first PR job?
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