Nonprofits: Improve mobile engagement with these 5 steps
The most important shifts in nonprofit communications in the next five years will center around mobile technology. Let’s consider the facts:
- 58 percent of all American adults now own a smart phone.
- 79 percent of smartphone owners also use their devices to shop.
- 30 percent of consumers now read their email exclusively on mobile devices.
- The percentage of donations made from mobile devices in the last year has grown 205 percent.
These are just a few of dozens of statistics that indicate how important it is for nonprofits to start paying attention to mobile.
However, I’m surprised by the number of nonprofit organizations that are missing out on some simple ways improve their communication strategy for the mobile revolution. Read my latest post on +Pursuant's blog: http://www.pursuant.com/blog/5-ways-nonprofits-can-improve-mobile-engagement/ Go directly to the +SlideShare presentation I made with +Haiku Deck: https://www.slideshare.net/benstroup/5-ways-nonprofits-can-improve-mobile-engagementHow are you shifting your communications and engagement strategy for a mobile support and donor base? #nonprofits #strategy #mobile #fundraising #tl