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Ken Deutsch
Works at JPA Health Communications
Attended Hobart and William Smith Colleges
Lives in Concord, MA
917 followers|18,969 views
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Ken Deutsch

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Excited to be on way to the PRWeek Awards. +JPA first year in "small agency" category & already we are a finalist for Agency of the Year.
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That's great news, but considering who we're talking about no surprise there congratulations my friend.
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In the spirit of Thanksgiving, JPA is grateful to play a small part in helping the enormous healthcare community in Massachusetts. We are surrounded by so much innovation, talent and passion, and we’r...
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Embargoes were created to give reporters an even playing field and give them time to be thoughtful around reporting on complex stories. But when embargoes mistakenly break in advance or other issues a...
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Great new Obama video - excited to be heading to NH
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JPA launches contest to provide pro-bono services to innovative Massachusetts non-profit organizations that are health-focused.
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Ken Deutsch

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JPA Health Communications  took home top honors this year at the 2013 PRNews Platinum PR Awards in the category of Online Communications. Our work to support the Melanoma Research Foundation (MRF) has increased the organization’s unique monthly site visits nearly ten-fold in the last 2.5 years – reaching millions of new people.

There were several key ingredients to this success which are central to achieving results in any online communications campaign:
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Understand Melanoma · Newly Diagnosed · What is Melanoma? What is Melanoma? Cutaneous Melanoma · Mucosal Melanoma · Ocular Melanoma. Ocular Melanoma; Diagnosing Ocular Melanoma · Ocular Melanoma Treatment · Find an Ocular Melanoma Specialist · Ocular Melanoma Resources · Eye on OM Newsletter ...
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Happens to best of us! Reuters Health led by Embargo Watch's +Ivan Oransky  accidentally breaks JCO embargo. Embargo Tips http://www.jpa.com/blog/2012/11/the-right-way-to-use-an-embargo
Embargoes were created to give reporters an even playing field and give them time to be thoughtful around reporting on complex stories. But when embargoes mistakenly break in advance or other issues a...
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By election day, presidential and congressional political campaigns are projected to have spent nearly $160 million in online advertising, begging the question, How effective are online ads in directl...
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Good question, I would like to know the answer!!
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On a personal note, I met +Ben Rattray  when he was planning change.org and I was starting Direct Change - we both were looking at ways to leverage social media for social good. He deserves all the media attention that he has been getting for keeping at it until he got it right.
Organizations that are integrating social media successfully don’t build independent platforms, but create effective tools for action where people already are. Whether you’re looking to raise awarenes...
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Have him in circles
917 people
Greg Mercer's profile photo
Shabbir Safdar's profile photo
Kevin Rooney's profile photo
Alan Rosenblatt's profile photo
Sara Suster's profile photo
David Richardson, MD's profile photo
Natalia hryniszyn's profile photo
Jan McNiven's profile photo
Eliech Medina's profile photo
Work
Occupation
Public Affairs
Employment
  • JPA Health Communications
    Executive Vice President, 2011 - present
  • Morningside Analytics
    Online Political Analyist, 2008 - 2011
  • Issue Dynamics (IDI)
    Executive Vice President, 1993 - 2005
  • Direct Change
    President, 2005 - 2007
  • Public Citizen
    Organizing Director, 1992 - 1993
  • Virilion
    Senior Vice President, 2007 - 2008
  • NYPIRG
    Organizing Director, 1985 - 1991
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Concord, MA
Previously
Stamford, CT - New York, NY - Madison, VA - Washington, DC - Davis, CA - Geneva, NY
Story
Tagline
Digital Health Communications Strategist, JPA
Introduction
A seasoned public affairs strategist and issue campaign manager, Ken has been implementing digital strategies over the last 20 years. Ken’s tenure in this space puts him at the forefront of digital public affairs. Throughout his career, Ken has repeatedly been the first public affairs professional to successfully integrate digital components into campaigns, including the development of media relations websites, digital campaigns to influence elected officials and blogger outreach activities.

Ken uses his extensive knowledge of interactive media platforms to leverage digital strategies that target the right influencers with the right messages to achieve measurable results.

Bragging rights
Digital Public Affairs/Public Relations Strategist since 1993
Education
  • Hobart and William Smith Colleges
    1980 - 1984
  • Westhill High School
Basic Information
Gender
Male
Ken Deutsch's +1's are the things they like, agree with, or want to recommend.
5 Award-Winning Tips to Grow Your Online Traffic | JPA
www.jpa.com

JPA Health Communications took home top honors this year at the 2013 PRNews Platinum PR Awards in the category of Online Communications. Our

Google Plus Nick
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Make short url for google+ profile.

JPA Supporting NEHI – the winner of JPA’s Mass. Innovator Competition | JPA
www.jpa.com

Reflecting on Thanksgiving, JPA is grateful to be a small part of healthcare work being done in Massachusetts, surrounded by so much innovat

Keywords are Dead? But What Does that Mean for My Content Strategy? | JPA
www.jpa.com

After years of carefully tuning lists of keywords, where are organizations supposed to turn next? Breaking down the changes in Google's algo

Y-ME Breast Cancer Support Today
www.y-me.org

Y-ME National Breast Cancer Organization - call 1-800-221-2141 to talk to a breast cancer survivor - 24 hours a day, 7 days a week, 365 days

About Y-ME
y-me.org

About Y-ME. Overview; Y-ME Hotline; Senior Leadership and Financials; Board of Directors; Policy; Careers at Y-ME; Breast Cancer News; Exper

Digital and Social Media Specialist - Ken Deutsch | Jones Public Affairs
www.jonespublicaffairs.com

Senior Vice President. As senior vice president at Jones Public Affairs, Ken Deutsch leads the Cambridge, Mass., office and heads the digita

JPA - Health Communications
www.jpa.com

JPA is the fastest growing public relations firm specializing in health communications for non-profits, associations, pharmaceutical, biotec

Facebook Advertising: To Buy or Not to Buy? Better to Understand | JPA
www.jpa.com

By election day, presidential and congressional political campaigns are projected to have spent nearly $160 million in online advertising, b

Implementing Healthcare Reform: Eyes on Massachusetts | JPA
www.jpa.com

The response of Massachusetts providers and insurers to new healthcare regulation will send a clear message to state and federal legislators

'Mini Darth Vader' talks Medicaid – CNN Press Room - CNN.com Blogs
cnnpressroom.blogs.cnn.com

CNN chief medical correspondent Dr. Sanjay Gupta talks with child actor Max Page, who became famous for his playful portrayal of a mini Dart

Help JPA Identify an Innovative Massachusetts Non-Profit to Receive Pro-...
www.jpa.com

JPA launches contest to provide pro-bono services to innovative Massachusetts non-profit organizations that are health-focused.

Getting Your Organization Social Media Ready for 2012 – 4 Quick Tips | JPA
www.jpa.com

If you haven’t revisited your organization’s social media profiles and capabilities in the past six months, you are likely missing valuable

Health Communications, Influencer Relations | JPA
www.jpa.com

Services — The Right Combination to Produce Results. At Jones Public Affairs, we are passionate about our work and always strive to exceed e

National Institutes of Health hires Jones Public Affairs
www.prweekus.com

BETHESDA, MD The National Institutes of Health NIH has hired Jones Public Affairs JPA for health communications support for the National Cen

Rival priests brawl with brooms in row at Bethlehem's Church of the Nati...
www.metro.co.uk

Christmas is a time for good will to all men, although this did not stop two groups of rival priests brawling at the Church of the Nativity

JPA Supports NEHI – Winner of JPA’s Mass Innovator Competition | JPA
www.jpa.com

In the spirit of Thanksgiving, JPA is grateful to play a small part in helping the enormous healthcare community in Massachusetts. We are su

“Excuse Me, But I Think You Left Some Money on the Floor.”
ncpanet.wordpress.com

By Gabe Trahan, Senior Director of Store Operations and Marketing (@ncpagabe on Twitter) I was nineteen years old when I asked my wife to ma

Social Sharing – Not Just the Icing on the Cake | JPA
www.jpa.com

Organizations that are integrating social media successfully don’t build independent platforms, but create effective tools for action where