Facebook have changed its ad offerings by attempting to simplify the number of adverts available to brands.
Facebook claim that their goal was to eliminate the redundant ads, introduce social context and provide a more consistent look and feel.
The most notable changes are that Questions and Offers no longer exist as Sponsored Posts are found to be more efficient. Social context will now be included in all posts and Sponsored Stories are removed as a result. Ads will also look more consistent, making the process more user friendly for marketers.