Moo.Review was set up after it's founder, Adam Vegas had a rough time finding a blender online.
You would think in this day and age that a review would tell you everything you need to know about a product, so you don't have to see it in action in a store.
Not so. All the reviews were either:
Too Detailed: Do you really care how much each individual component of a blender actually weighs? Not us. We just want the facts that matter.
Not detailed enough: But that doesn't mean you can summarize a product in 6 paragraphs. Especially if we are going to drop a cool $200 of our hard earned cash on it.
Not enough Pictures: This was a major annoyance. I want a review to be a substitute for me going into a store and testing it. Just showing me a photo of the front of the blender doesn't help anyone.
And so, Adam set out to create the review site that he would be satisfied with himself.
Moo.Review is that website.