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Mike Zablocki
68 followers -
Toronto, ON
Toronto, ON

68 followers
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Heineken crowd-sources ideas for the future of sustainable beer packaging.

The three primary areas to be solved:

1.) How can we ensure that a larger amount of beer packaging will be re-used or re-cycled?

2.) What kind of new material would significantly improve the life cycle analysis (i.e. cradle-to-grave lifespan) of beer packaging?

3.) What are your ideas with relation to packaging in order to maximize transport efficiency?

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Turning back the clock forward on four legendary campaigns.

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Interesting how Google+ has a predominantly male usership.

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