7 Questions People Ask When They Arrive on your Blog for the First Time

What is it about? - Topic
What’s in it for me? - Benefits
Who are you? - Credibility
Why should I care? - Relevance
Is Anyone Else Here? - Social Proof
Why Should I Come Back? - Anticipation
How Do I Connect? - Retention

Update: And one more

What Should I Do Next? - Retention and/or Conversion

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