My Pinterest Experiment and What I'm Learning

Over the last couple of days I've begun to play with Pinterest again. It's been ages since I first set up an account but when I did I didn't really really click with it.

Interestingly despite not being active on it I seemed to gather followers til it got to 1000.

I also saw some decent traffic from Pinterest to our photographic tutorials on dPS. I guess our articles are just naturally 'pinnable' as we have a lot of images. Pinterest has been sending us probably around 40,000 visitors a month which is nice (although not a massive amount in the scheme of overall traffic). In terms of social media trafic it comes in behind Facebook (FB gets about double) and above StumbleUpon and Twitter as a traffic source.

Given than we've seen decent traffic from it I decided to start playing with it this week to see what I could learn.

My strategy has been very simple and very primative so far and has centred around a 'photography board' (http://pinterest.com/darrenrowse/photography/) on my personal account.

I'm simply sharing the following:

1. photos that I love
2. tutorials from other sites that I think are good
3. a few of the better tutorials from dPS

The links to dPS are in the minority - but over the last few days I must have pinned 20 or so things.  I've also done a little liking and commenting on a few other photography related pinterest boards (not heaps).

In that time I've seen some interesting results (this is very preliminary).

1. Follower numbers are up around 450. I did link to it from my FB page and Twitter account but most of it has just steadily come in - I'm guessing mainly as people Repin my stuff.

2. Decent Repinning - the numbers are not huge but already I'm seeing some nice traction on some of the pins I've put out there. I'm fascinated to see what is and isn't getting Repinned. Obviously its largely about the image but 'tips' related stuff seems to be getting traction too. Will continue to experiment.

3. I've not noticed much increase in Pinterest traffic but given that I've only pinned a handful of dPS stuff I'm not expecting much at this point. For me at this point its more an experiment.

Update: I just checked Google Analytics and there has been a small upswing in traffic this past 3 days. It's too early to tell if it is just a normal fluctuation (so far its just on the upper end of normal) or something more but here's the last month's pinterest traffic:

http://digital-photography-school.com/wp-content/uploads/2012/08/Screen-Shot-2012-08-15-at-10.54.43-AM.png 

Update 2: another 24 hours in and yesterday saw a continued upswing in traffic. Still not MASSIVE but growing. In fact it was the biggest Pinterest day of traffic for dPS since May. While we were averaging about 1400 visitors a day over the last couple of weeks yesterday was around 2100. Not massive but encouraging. We'll see how long the upswing lasts. Follower numbers are also continuing to steadily grow - now up over 1600 on that board (about 200 more than yesterday).

4. Reader Engagement - the comments on some of my pins are starting to come in. Interestingly followers are asking question. On one pin (on a set of images) a follower asked if I knew of any tips for a particular type of photography. I was able to link to a dPS tutorial on that topic in a reply to her comment. 

I'm seeing quite a few opportunities here and have committed to take it to the next level over the coming weeks. I'm not going to reveal what we have planned yet but you can expect to see dPS on Pinterest in a more formal way in the coming weeks (I'll share what we do when that happens).
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