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Dallas McMillan
Works at Cairns Vet Clinic
Attended University of Sydney
Lives in Cairns
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Dallas McMillan

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The 3 myths of Digital Influence
http://www.linkedin.com/pulse/article/why-people-fail-online-three-myths-digital-dallas-mcmillan/

Why do people think they can build an online empire without technical skills, without a clear plan, and outsourcing the work for $5 per hour?

They've bought into the 3 myths of digital influence.

"The bright and shiny things are always brighter and shinier on the other side of the buy button"

(Originally published at http://digitalinfluence.org/3-myths-of-digital-influence/)
As a digital strategist and website designer, every day I work with entrepreneurs, professionals and business owners to help them get results online. When I start working with them, I always make it clear that what we are building is a long term vision, not a quick fix, and that they need to be very clearRead More
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Social Networks 101
 
Anatomy of a social network

Network researcher Ron Burt has identified two types of activities that create value in small-world networks: brokerage and closure.

Brokerage is about developing the weak ties: building bridges and relationships between clusters. Brokers are in a position to see the differences between groups, to cross-pollinate ideas, and to develop the differences into new ideas and opportunities.

Closure is about developing the strong ties: building alignment, trust, reputation and community within the clusters. Trust-builders are in a position to understand the deep connections that bond the people together and give them common identity and purpose.

These two kinds of activity, bridging and trust-building, demonstrate two very different ways that people and organizations can bring value to a network: Bridging leads to innovation and trust-building leads to group performance. The value that comes from these activities is known as social capital. Like every other form of capital, social capital represents stored value—in this case, relationship value—that can be translated into meaningful and tangible benefits.
The power of an individual node in any network can be considered along three dimensions: Degree, closeness and betweenness. 

Degree is the number of connections a node has to other nodes; for example the number of people in your family, or on your team at work, or the number of “friends” attached to your Facebook account. For an organization it could be the number of sales affiliates or business partners.

The value of a high degree is potential: the potential to connect and interact with a great number of other nodes in the network.

Closeness is a measure of how easily a node can connect with other nodes. For example you are probably very close to your team at work because it’s easy to connect to them: you can contact any person at any time. But you might be further away from other people in your company. Some you might be able to catch by walking down the hall or popping into their office, while to see others you might need an appointment, or you might need to be introduced by a mutual acquaintance. Anyone who has tried to make a connection on LinkedIn knows that the greater the distance, the harder it is to make a connection.

The value of closeness is ease of connection: The shorter the distance between you and other nodes, the fewer network “hops” you need to make, the easier it is for you to make connections when you need to. 

Betweenness indicates the degree to which a node forms a bridge or critical link between other nodes. For example, many executives are protected from distractions by executive assistants or secretaries who act as gatekeepers, who control access to the executive’s time and attention. 

The value of betweenness is the power you have to block or grant access to others. The more nodes that depend on you to make connections for them, the greater your potential value to them and thus the greater your power.

Thus, the most powerful person or organization in any network is one that has a high number of potential connections, all of which which are relatively close and thus easily accessible, while at the same time enjoying a position within the network such that it can choose to block or grant access to other nodes.
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Make sure you ask these 12 questions before rebuilding your website
 
Thinking of a website redesign?
Read this first...
http://influentialdigital.com/resources/website-redesign-guide/
#websitedesign   #marketing  
Influential helps professionals attract clients, built their brand, and grow their business
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Introduction to Virtual Outsourcing
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Everything old is new again
#ipad  
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Dallas McMillan

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High level overview of building a personal brand based business using digital media
 
How to build a personal brand based business empire by leveraging the web.
#socialmedia   #personalbranding  
How can we use the web to build a valuable personal brand empire? I'll give you a high level overview of the steps here and mention some great resources an...
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Thanks +Aurorah Dey!
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"Creating an Influential Brand - Book Excerpt" by @dallasmcmillan_ on @LinkedIn http://www.linkedin.com/pulse/creating-influential-brand-book-excerpt-dallas-mcmillan
Welcome to a level playing fieldOur world has changed dramatically in the last few years with the rise of the internet, social media, mobile computing and other technological developments. This online evolution is transforming business, careers, marketing, socialising, learning and practically every other aspect of life.Democratization of media and publishing means that marketing yourself or your business has changed for ever.Suddenly anyone, any...
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When pitching, never say "anyone" or "everybody"
 
What Makes a Compelling Pitch?

Your pitch is your opportunity.  Opportunity for what, you ask?  What do you want?  Pitch what you want into existence.  Be clear.  Be direct. Be specific. 

Be confident as hell and OWN your time in front of your audience, no matter if it's an audience of one or hundreds.  Your pitch is your opportunity.  I'll say it again.  Believe it and take f*&-ing ownership of that moment in time that you're given those eyes and ears.

Never pitch to "anyone who..." or "everyone that..."   Remove these words from your language, or people of consequence will tune you out and know that you are a newbie and not worth listening to.  What is your niche?  What is your value?  Who is your client?  Who ISN'T your client?  Polarize.  Be controversial.  Be unique.  Paint a picture.

Are you a passionate and consummate professional?  Do you know and own your value and your full-and-remarkable solution to a very real problem?   Are you fearless and do you want to shout your pitch to a large circle of influence?  WE HAVE YOUR STAGE.

(Oh, and $25,000 cash goes to one winner.)

www.TheBigPitch.com
#BIGPitch  
#KPI  
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Мне ВАШЕ ДУШЕВНОЕ... РАСПОЛОЖЕНИЕ... - ДОРОЖЕ..., Нежели Деньги, в Которых только банальные Интересы... и Суета...
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What do you do that your customers want the nobody else does?
When you want your business to stand out from the crowd you need to differentiate. Your business model is one of the most powerful ways to innovate and differentiate in your business.
Your business model is how you as an organisation create, capture and deliver value.
 
Engineering your business model to differentiate you from your competition.

The ultimate differentiator? Innovate with a new business model
http://www.hingemarketing.com/library/article/creating-the-ultimate-differentiator-how-to-innovate-your-business-model #innovation   #businessmodelcanvas   #branding   #differentiation  
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The Social Brain and it's superpowers on TEDx
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Be Yourself
Everybody else is already taken
- Oscar Wilde
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Have him in circles
21,105 people
Jan Chilton's profile photo
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Work
Occupation
Veterinarian, Storyteller, Digital Brand Strategy, Web Development, Social Business Design
Skills
Systems thinking, surgery, consulting, speaking, writing, analysis and synthesis, design, branding and development, project management, social business design
Employment
  • Cairns Vet Clinic
    Veterinarian, Director, 2001 - present
  • Business Search Results Pty Ltd
    Director, 2010 - present
  • Influential Branding + Social Business
    Director, 2012 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cairns
Contact Information
Work
Phone
07 4032 0000
Email
Address
14 Spence St, Cairns 4870
Story
Tagline
Influential Digital - Branding + Design + Marketing + Social +Strategy
Introduction

I run a web design and marketing agency called Influential Digital +influential 
We help entrepreneurs, professionals and business owners build their brand and online profile. 
I'm fascinated with design, networks, ecology and human behavior.

*Here are some circles I would fit well in*
  • Social Media
  • Social Business
  • Science
  • Systems
  • Web Design
  • Wordpress
  • Pets and Animals
  • Veterinarians
  • Systems thinking
  • Business
  • Sales + Marketing
  • Personal Branding
Google+ is my primary Social network, though I'm also active on Linkedin and Twitter (I save Facebook for family and real world friends)

You may also want to circle my pages if you'd like more targeted information
+Influential  - Digital branding + Social Business

Before I started working full time in the branding, design and marketing world I was a veterinarian and partner at Cairns Veterinary Clinic 


I'm the author of Creating an Influential Brand (Download a preview copy at Influential.com.au)

I also moderate the Social Business community here on Google+ with +Paul Simbeck-Hampson

I'm active on twitter @dallasmcmillan_ and less so as @cairnsvet.
You can also connect with me via Linkedin
Bragging rights
Helping people build influential brands and social businesses http://influential.com.au
Education
  • University of Sydney
    Veterinary Science, 1993 - 2000
Basic Information
Gender
Male
Victor and his team have Cairns' best range of men's clothes and offer a truly personal, boutique experience. For those new to Cairns Victor Mellicks' is known as "the" place to buy menswear Not knowing much about and having rarely worn suits (weddings and funerals) I've always been a bit intimidated when buying this essential men's fashion item. Victor made sure I chose a suit the looked good but most of all that felt good on. He was very happy to help me understand the different fabrics, styles and fit available. He also had a great range of suits in a range of prices. I bought a second suit from there today (18 months after my first purchase) and the experience was even better. Both times I've spent a bit more than I planned but both suits surpassed my expectations of fit, quality and style - exactly what I was looking for and I got them on sale at a great price - both were classic designs so it didn't matter that they were "end of season". I think this suit thing could get addictive :-)
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Public - a year ago
reviewed a year ago
Dan from Starr Electrics helped us out of a bind with some electrical safety switch compliance work. Not only was did they get back to us that day to do a quote to bring our home up to standard prior to it going to contract, but their quote saved us hundreds over the nearest competitor.
Public - a year ago
reviewed a year ago
Love the food here! Great service too. Their red and green curries are excellent, as are their soups and noodles. Oh, and the fish cakes - superb. A real local's favorite - always busy!
Public - 2 years ago
reviewed 2 years ago
I've worked with Helen on several projects and really value her "Marketing Mind", especially when it comes to projects in Cairns and the broader Far North Queensland business environment. Her local knowledge and connections alone means she can deliver strong results for a Cairns marketing campaign. She's also great fun yet very professional and results oriented. Recommended.
Public - 2 years ago
reviewed 2 years ago
9 reviews
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Map
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I've been getting assorted, hard working mowers serviced at Cairns Mower City for 10 years now - always great service, excellent value and plenty of free advice. At some point I'll need to shoot the old mower and ride-on and buy new ones from them, but for now they keep them running well. In particular, the Cox mower I bought from them about 8 years ago has worked incredibly hard mowing on a rough, rocky block of land (more paddock than garden work). I'm sure the only thing that's kept it going is the regular services and repairs from the Cairns Mower City team.
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Public - a year ago
reviewed a year ago
Fantastic Chinese food - light, tasty, fresh, great service, no dragons on the wall (I was slightly disappointed at the lack of dragons myself but my wife loved it). I've taken a lot of people on multiple occasions and people from all walks of life love the food. Check out the chef's specials - some fascinating dishes.
Public - 2 years ago
reviewed 2 years ago
I had treetech give me a quote on palm tree removal for my property in Edge Hill. We had half a dozen massive foxtails and about 10 more large foxtails and Alexandria palms. These were starting to cause problems with fences and drop heaps of seeds, so we had to do something. Treetech gave us a great quote and came out the next week. Watching these guys work was pretty amazing: seriously hard work! The sections of foxtail they were cutting down looked pretty heavy, but it wasn't until I tried to move one later that I realised just how heavy. This is pretty dangerous work but they made it look easy. They even chipped everything and just left us with clean garden beds. From their website I can see they are serious arborists, not just treeloppers. Recommended.
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Public - 2 years ago
reviewed 2 years ago