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Dallas McMillan
Works at Digital Influence
Attended University of Sydney
Lives in Cairns
21,003 followers|6,021,535 views
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Dallas McMillan

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Telesummit Success with LeAnne Webster on Digital Influence
My guest today on +Digital Influence was LeeAnne Webster from Totally Telesummits , who shared her expertise in Telesummits, which are one of the best ways for you to grow your list and build your brand.

LeeAnn is the creator of Totally Telesummits, and she’s produced more than 50 Telesummits for her clients, as well as running her own virtual summits and appearing as a guest on other Telesummits.

I’m really excited to have LeeAnn on because she’s a great example of what I call an entrepreneurial professional.

LeeAnn started her work career as a lawyer, but ended up getting heavily involved in the marketing at a prestigious law firm.

After a few years, LeeAnn decided she wanted to steer her own ship more and started her new business as a coach, marketing strategist and tech consultant.

LeeAnn helps coaches, speakers, and authors grow their list and build their brand with Telesummits.
http://digitalinfluence.com.au/telesummit-success-with-leeann-webster/
My guest today is LeeAnn Webster, who will be sharing her expertise in Telesummits, which are one of the best ways for you to grow your list and build your ... Read More
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Dallas McMillan

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Professional Services Buyer's Journey
Your clients have changed the way they search for, choose and buy your most valuable products and services.
http://digitalinfluence.com.au/the-professional-services-buyers-journey/
#buyers   #sales   #salesprocess   #influence  
Learn the process your clients go through to search for, choose and buy your most valuable products and services. Hi, Welcome to the Professional Services Buyer’s Journey. As you’ll learn in ... Read More
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Dallas McMillan

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High Value Sales - Are You Adding Enough Value Before You Ask for the Sale?

How do you feel about sales?
If the idea of making sales calls or selling your services leaves you feeling cold, then you might be doing it wrong.
http://digitalinfluence.com.au/5-levels-of-value-delivery/

A great sales process is about building value, not getting to the close. Once the value outweighs the cost, people want to buy - they don't need to be tricked, fast-talked or pushed.

If you are struggling with your sales, take a step back and ask yourself "Am I adding enough value before I ask for the sale?".

The main reason sales feels icky is that you haven't added enough value before you get to the pointy end of the sales process.

How do I add Value, and What sort of value should I add?

What sort of value should you add? That depends on what your buyer's want and need!

But one key insight I want to share is that the type of value your clients are looking for varies dramatically through their buying journey. Learn all about it in this article and video.

Think about your own experiences when considering the purchase of a high value product or service, such as buying a car, business coaching or a house.

At first, you don't really know much about buying that product or service, even if you've used it before or heard about it a lot. Buying something is very different to needing it or using it - we need to learn how to buy. With many high value services, you might not even know what you need.

As you start to learn about the product and how it can help you, you start getting excited that it could be a good match.

Going further, you realise you need to learn a lot more to make a good buying decision, you need to get educated about the product or service.

Next, you'll want to compare different options and work out which one is the best fit for you.

It's only at this point that you are ready to make a buying decision.

Are you supporting your clients on their buying journey?
http://digitalinfluence.com.au/5-levels-of-value-delivery/
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5 Levels of Value Discovery
http://digitalinfluence.com.au/5-levels-of-value-delivery/
5 Levels of Value Delivery – High Value Sales
When thinking about how to market and sell high value products and services online it’s helpful to understand the various phases of the buying process and understand the type of information the client is looking for at each phase.
When searching for, choosing and buying high value products and services your clients go through 5 stages of discovery and value consumption as they move through the Social Sales Process:

Social Sales Process
The Social Sales Process is the 5 steps of relationship transition which people need to go through to move from stranger to customer.

When this process occurs online these, often map onto 5 different domains of value discovery:

1. Search
2. Social
3. Sharing
4. Shopping
5. Solving

Learn how their buying process maps onto the 5 levels of value discovery: http://digitalinfluence.com.au/5-levels-of-value-delivery/
5 Levels of Value Delivery – High Value Sales When thinking about how to market and sell high value products and services online it’s helpful to understand the various phases ... Read More
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Steve W
 
+Dallas McMillan  there are a few typos in the second sentence of your meme. Should that be "The" type of value needs...
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5 Levels of Value Delivery - High Value Sales
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Dallas McMillan

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Telesummit Success with LeaAnn Webster on Digital Influence
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What does Richard Branson Actually do?
Job Description of a Billionaire
http://digitalinfluence.com.au/what-does-richard-branson-actually-do/

#influence   #entrepreneurship  
Check out more at the Key Person of Influence site Share with your networkFacebookLinkedinTwitterGoogle+Pinterest
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Whatever he wants I'd imagine
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Calling it as it is

"We construct precisely contoured echo chambers of affirmation that turn conviction into zeal, passion into fury, disagreements with the other side into the demonization of it. "

In addition to this read dive into +Coach G Moore's share of this: https://goo.gl/Pt2Z2b. Facebook is not having a good month.

It’s not about algorithms and invisible sorcery. It’s about instincts much older than that.
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How do you feel about sales?
If the idea of making sales calls or selling your services leaves you feeling cold, then you might be doing it wrong.
http://digitalinfluence.com.au/5-levels-of-value-delivery/

A great sales process is about building value, not getting to the close. Once the value outweighs the cost, people want to buy - they don't need to be tricked, fast-talked or pushed.

If you are struggling with your sales, take a step back and ask yourself "Am I adding enough value before I ask for the sale?".

The main reason sales feels icky is that you haven't added enough value before you get to the pointy end of the sales process.

How do I add Value, and What sort of value should I add?

What sort of value should you add? That depends on what your buyer's want and need!

But one key insight I want to share is that the type of value your clients are looking for varies dramatically through their buying journey. Learn all about it in this article and video.

Think about your own experiences when considering the purchase of a high value product or service, such as buying a car, business coaching or a house.

At first, you don't really know much about buying that product or service, even if you've used it before or heard about it a lot. Buying something is very different to needing it or using it - we need to learn how to buy. With many high value services, you might not even know what you need.

As you start to learn about the product and how it can help you, you start getting excited that it could be a good match.

Going further, you realise you need to learn a lot more to make a good buying decision, you need to get educated about the product or service.

Next, you'll want to compare different options and work out which one is the best fit for you.

It's only at this point that you are ready to make a buying decision.

Are you supporting your clients on their buying journey?
http://digitalinfluence.com.au/5-levels-of-value-delivery/
5 Levels of Value Delivery – High Value Sales When thinking about how to market and sell high value products and services online it’s helpful to understand the various phases ... Read More
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Dallas McMillan

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Make a Difference by Doing What You Love Start by working out your "1 Thing"
I just shot this video for a friend who asked "How do I decide what to focus on in my marketing ... I have several different interests/areas of expertise".

Hope it helps you too!
https://www.youtube.com/watch?v=HPgdtMCt8C0
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Dallas McMillan

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Telesummits to Build Your List and Brand http://digitalinfluence.com.au/telesummits-build-list-brand/
Telesummits are a great way to become an influencer in your niche
Telesummits (aka Virtual Summits) are one of the best ways to build your list and position yourself as a leader in your industry.

Learn how to create your own Virtual Summit with our Telesummit Resource Guide. http://digitalinfluence.com.au/telesummit-resource-guide/

You'll learn from top Telesummit presenters and hosts best practices and tops to create an amazing virtual event, learning from their experiences and insights in creating successful Telesummits.

This includes the marketing foundations like Niching, and the importance of going narrow, as well as the nitty-gritty how-to of attracting guests, organising the event, setting up the interviews and promoting your summit.

You'll learn why you need to target your Telesummit to a microniche so you build your brand as the expert at that in your industry.

Telesummits are great for List Building
Telesummits’ greatest benefit in addition to the is probably it’s ability to build your list.

Telesummit to build your list

The general strategy is to get all the guests as well as you and your promotional partners to email out to their list, and to promote on social media, encouraging people to sign up for the summit.

Generally we use free live access as a way to get a lot of signups and maximise our list building, and often offer paid recordings or other products on the backend in order to monetise the summit.

As the telesummit organiser, you get to collect and keep all the emails that sign up. Generally this isn’t shared with the individual speakers. Instead, they typically offer bonuses or other offers that let them collect emails or sell to people who are interested in what they have to offer.

Telesummits are a great way to build your brand
Telesummits position you as an authority in your industry
I love how Nick explains why telesummits are so powerful at creating expert status, authority, and celebrity positioning. Because people are hearing your voice (or seeing you) in each interview, as well as at the start and end of the summit, while you interview and introduce the top stars in your niche, this quickly positions you as a leading influencer in this industry.

With the strategies you learn in this post you'll learn how you can attract an anchor speaker – a high profile person who will attract other speakers because they want to be involved in the same event.

Read more here: http://digitalinfluence.com.au/telesummits-build-list-brand/

Got questions or something to share – leave a comment below.

#telesummit #virtualsummit #webinar #hangoutsonair
https://www.youtube.com/watch?v=CEBDifyGlyU
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Have him in circles
21,003 people
herve pellarin's profile photo
Jose Martinez's profile photo
Saidul Islam's profile photo
toba moulay rachid's profile photo
Kinara Salsabila's profile photo
Tehreem Haider's profile photo
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EHC Technical Services "Digital life re imagined"'s profile photo
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Work
Occupation
Brand Strategist & Digital Marketer. Specialising in Lead Generation, Profile Building and Strategic Brand Differentiation for Professionals.
Skills
Brand Strategy, Digital Marketing, Website Design and Development, Sales Funnels, Marketing Automation, Systems thinking, surgery, consulting, speaking, writing, analysis and synthesis, design, branding and development, project management, social business design
Employment
  • Digital Influence
    Brand strategist, 2013 - present
  • Business Search Results Pty Ltd
    Director, 2010 - present
  • Influential Branding + Social Business
    Director, 2012 - present
  • Cairns Vet Clinic
    Veterinarian, Director, 2001 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cairns
Contact Information
Work
Phone
07 4032 0000
Email
Address
14 Spence St, Cairns 4870
Story
Tagline
Influential Digital - Branding + Design + Marketing + Social +Strategy
Introduction

I run a web design and marketing agency called Influential Digital +influential 
We help entrepreneurs, professionals and business owners build their brand and online profile. 
I'm fascinated with design, networks, ecology and human behavior.

*Here are some circles I would fit well in*
  • Social Media
  • Social Business
  • Science
  • Systems
  • Web Design
  • Wordpress
  • Pets and Animals
  • Veterinarians
  • Systems thinking
  • Business
  • Sales + Marketing
  • Personal Branding
Google+ is my primary Social network, though I'm also active on Linkedin and Twitter (I save Facebook for family and real world friends)

You may also want to circle my pages if you'd like more targeted information
+Influential  - Digital branding + Social Business

Before I started working full time in the branding, design and marketing world I was a veterinarian and partner at Cairns Veterinary Clinic 


I'm the author of Creating an Influential Brand (Download a preview copy at Influential.com.au)

I also moderate the Social Business community here on Google+ with +Paul Simbeck-Hampson

I'm active on twitter @dallasmcmillan_ and less so as @cairnsvet.
You can also connect with me via Linkedin
Bragging rights
Helping people build influential brands and social businesses http://influential.com.au
Education
  • University of Sydney
    Veterinary Science, 1993 - 2000
Basic Information
Gender
Male
Wharf one is Cairns best kept secret - gourmet food, great prices, family friendly, absolute water frontage. Wifi, beautiful outlook and an easy stroll to the esplanade or city centre. Great to see so many healthy, natural, local and gourmet eptions on a menu at very affordable prices. The kids' food is healthy and fun too.
Public - 10 months ago
reviewed 10 months ago
Victor and his team have Cairns' best range of men's clothes and offer a truly personal, boutique experience. For those new to Cairns Victor Mellicks' is known as "the" place to buy menswear Not knowing much about and having rarely worn suits (weddings and funerals) I've always been a bit intimidated when buying this essential men's fashion item. Victor made sure I chose a suit the looked good but most of all that felt good on. He was very happy to help me understand the different fabrics, styles and fit available. He also had a great range of suits in a range of prices. I bought a second suit from there today (18 months after my first purchase) and the experience was even better. Both times I've spent a bit more than I planned but both suits surpassed my expectations of fit, quality and style - exactly what I was looking for and I got them on sale at a great price - both were classic designs so it didn't matter that they were "end of season". I think this suit thing could get addictive :-)
• • •
Public - 2 years ago
reviewed 2 years ago
I've been getting assorted, hard working mowers serviced at Cairns Mower City for 10 years now - always great service, excellent value and plenty of free advice. At some point I'll need to shoot the old mower and ride-on and buy new ones from them, but for now they keep them running well. In particular, the Cox mower I bought from them about 8 years ago has worked incredibly hard mowing on a rough, rocky block of land (more paddock than garden work). I'm sure the only thing that's kept it going is the regular services and repairs from the Cairns Mower City team.
• • •
Public - 2 years ago
reviewed 2 years ago
Fantastic Chinese food - light, tasty, fresh, great service, no dragons on the wall (I was slightly disappointed at the lack of dragons myself but my wife loved it). I've taken a lot of people on multiple occasions and people from all walks of life love the food. Check out the chef's specials - some fascinating dishes.
Public - 3 years ago
reviewed 3 years ago
10 reviews
Map
Map
Map
Dan from Starr Electrics helped us out of a bind with some electrical safety switch compliance work. Not only was did they get back to us that day to do a quote to bring our home up to standard prior to it going to contract, but their quote saved us hundreds over the nearest competitor.
Public - 2 years ago
reviewed 2 years ago
Love the food here! Great service too. Their red and green curries are excellent, as are their soups and noodles. Oh, and the fish cakes - superb. A real local's favorite - always busy!
Public - 3 years ago
reviewed 3 years ago
I've worked with Helen on several projects and really value her "Marketing Mind", especially when it comes to projects in Cairns and the broader Far North Queensland business environment. Her local knowledge and connections alone means she can deliver strong results for a Cairns marketing campaign. She's also great fun yet very professional and results oriented. Recommended.
Public - 3 years ago
reviewed 3 years ago