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Hughes Consultancy
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Brand and marketing strategy and implementation
Brand and marketing strategy and implementation

3 followers
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For many businesses, PPC (pay per click) has become a necessary evil. And it’s viewed as an evil because, and in particular in very competitive markets and where online search is important for customer acquisition and immediate sales, without it there…
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I was recently reading two conflicting articles in Marketing Week, with one advocating that marketing roles should all now be specialist – e.g. PPC management, SEO and social media etc. – with another suggesting that there was more value in employing…
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The ubiquitous Facebook symbol is now so much so on business websites, that it almost becomes conspicuous when absent. But yet, when it is absent it often means that someone has actually thought about whether or not this particular social media platform…
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As most folk working in marketing no doubt always knew it would, the past year has seen a further shift towards sophisticated digital marketing tools, with programmatic and specifically real-time bidding (RTB) for online ads being a notable candidate for…
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The ubiquitous Facebook symbol is now so much so on business websites, that it almost becomes conspicuous when absent. But yet, when it is absent it often means that someone has actually thought about whether or not this particular social media platform…
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The ubiquitous Facebook symbol is now so much so on business websites, that it almost becomes conspicuous when absent. But yet, when it is absent it often means that someone has actually thought about whether or not this particular social media platform…
Add a comment...

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The ubiquitous Facebook symbol is now so much so on business websites, that it almost becomes conspicuous when absent. But yet, when it is absent it often means that someone has actually thought about whether or not this particular social media platform…
Add a comment...

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The ubiquitous Facebook symbol is now so much so on business websites, that it almost becomes conspicuous when absent. But yet, when it is absent it often means that someone has actually thought about whether or not this particular social media platform…
Add a comment...

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The ubiquitous Facebook symbol is now so much so on business websites, that it almost becomes conspicuous when absent. But yet, when it is absent it often means that someone has actually thought about whether or not this particular social media platform…
Add a comment...

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The last 6 months or has seen me working on an especially diverse mix of marketing projects, with these including products such as smoked salmon, industrial sliding gates, street furniture, beef jerky, kitchens, bathrooms, bird food, holiday cottage…
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