Profile

Cover photo
Scott McLaughlin
Works at Next Reality Group
Lives in Melbourne
18 followers|7,097 views
AboutPostsPhotosVideos

Stream

Scott McLaughlin

Shared publicly  - 
 
I use Basecamp to manage projects. Here's a $10 discount to try it. http://try.37signals.com/1620989
1
Add a comment...

Scott McLaughlin

Shared publicly  - 
 
I use Basecamp to manage projects. Here's a $10 discount to try it. http://try.37signals.com/1620989
1
Add a comment...
Have him in circles
18 people
Chris Emmanuel's profile photo
Andrew Eddy's profile photo
Scott McLaughlin's profile photo
Marina Natanova's profile photo
Alain Thys's profile photo
APD Promotions Pty Ltd's profile photo
Eric WingChun's profile photo
Anthony Paterson's profile photo
Jahn Wregg's profile photo

Scott McLaughlin

Shared publicly  - 
 
I use Basecamp to manage projects. Here's a $10 discount to try it. http://try.37signals.com/1620989
1
Add a comment...
People
Have him in circles
18 people
Chris Emmanuel's profile photo
Andrew Eddy's profile photo
Scott McLaughlin's profile photo
Marina Natanova's profile photo
Alain Thys's profile photo
APD Promotions Pty Ltd's profile photo
Eric WingChun's profile photo
Anthony Paterson's profile photo
Jahn Wregg's profile photo
Work
Occupation
Customer Activist & Consumer Profiler in Consumer Goods Industry
Employment
  • Next Reality Group
    Director, 2011 - present
  • Next Reality Group
    Director, 2009 - present
Basic Information
Gender
Male
Story
Tagline
Consumer Profiler & Market Activist, hellbent on delivering better customer value.
Introduction

Proud Dad, Passionate Customer Activist & Consumer Profiler focussed on better vaIue & better service experiences.

Because of this focus, I spend the majority of my time in the Consumer Goods Industry, helping brands to become more relevant & deliver better experiences to customers & consumers who deserve more than what they are getting.

I am constantly growing and sharing my depth of expertise in:

  • Leveraging insights for tangible actions & outcomes
  • Integrating Consumer & Customer Psychology in Brand Behaviour
  • Aligning Marketing with the aptitude and expectations of the customer
  • Using the most effective language / communications for specific market
  • Focusing on the most profitable sales channels
  • Adapting structures & behaviour to specific channel imperatives
  • Getting product distribution & ranging right
  • Executing promotions that count in the long run
  • Doing the right things “in store”; at the intersection of brand behaviour & customer expectation
  • Negotiating national retail strategies
  • Optimising investments in “front-line” field sales efforts
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne
Previously
Brisbane - Brisbane, Coolangatta, Sydney, Melbourne, Los Angeles, New York, Preston, London