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Scott McLaughlin
Works at Next Reality Group
Lives in Melbourne
17 followers|136,502 views
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Scott McLaughlin

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I use Basecamp to manage projects. Here's a $10 discount to try it. http://try.37signals.com/1620989
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Scott McLaughlin

Shared publicly  - 
 
I use Basecamp to manage projects. Here's a $10 discount to try it. http://try.37signals.com/1620989
1
Add a comment...

Scott McLaughlin

Shared publicly  - 
 
I use Basecamp to manage projects. Here's a $10 discount to try it. http://try.37signals.com/1620989
1
Add a comment...
Story
Tagline
Consumer Profiler & Market Activist, hellbent on delivering better customer value.
Introduction

Proud Dad, Passionate Customer Activist & Consumer Profiler focussed on better vaIue & better service experiences.

Because of this focus, I spend the majority of my time in the Consumer Goods Industry, helping brands to become more relevant & deliver better experiences to customers & consumers who deserve more than what they are getting.

I am constantly growing and sharing my depth of expertise in:

  • Leveraging insights for tangible actions & outcomes
  • Integrating Consumer & Customer Psychology in Brand Behaviour
  • Aligning Marketing with the aptitude and expectations of the customer
  • Using the most effective language / communications for specific market
  • Focusing on the most profitable sales channels
  • Adapting structures & behaviour to specific channel imperatives
  • Getting product distribution & ranging right
  • Executing promotions that count in the long run
  • Doing the right things “in store”; at the intersection of brand behaviour & customer expectation
  • Negotiating national retail strategies
  • Optimising investments in “front-line” field sales efforts
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne
Previously
Brisbane - Brisbane, Coolangatta, Sydney, Melbourne, Los Angeles, New York, Preston, London
Work
Occupation
Customer Activist & Consumer Profiler in Consumer Goods Industry
Employment
  • Next Reality Group
    Director, 2011 - present
  • Next Reality Group
    Director, 2009 - present
Basic Information
Gender
Male