- Next Reality GroupDirector, 2011 - present
- Next Reality GroupDirector, 2009 - present
Proud Dad, Passionate Customer Activist & Consumer Profiler focussed on better vaIue & better service experiences.
Because of this focus, I spend the majority of my time in the Consumer Goods Industry, helping brands to become more relevant & deliver better experiences to customers & consumers who deserve more than what they are getting.
I am constantly growing and sharing my depth of expertise in:
- Leveraging insights for tangible actions & outcomes
- Integrating Consumer & Customer Psychology in Brand Behaviour
- Aligning Marketing with the aptitude and expectations of the customer
- Using the most effective language / communications for specific market
- Focusing on the most profitable sales channels
- Adapting structures & behaviour to specific channel imperatives
- Getting product distribution & ranging right
- Executing promotions that count in the long run
- Doing the right things “in store”; at the intersection of brand behaviour & customer expectation
- Negotiating national retail strategies
- Optimising investments in “front-line” field sales efforts