Google Introduces New Look for Search Ads
If you're online, chances are you've done at least one Google search today. Have you noticed the change yet?
I'm attaching a screenshot from a search I just did today. Hopefully you've done enough Google searches in your time to notice the difference:No more shaded box!
Kind of an interesting change. It's still very clear, thanks to the gold badge-looking thing, that these listings are ads...but it seems like a step in the direction of making ads not so noticeable.
This change started rolling out about a month ago. It first showed up on my work computer today. The yellow shaded box is gone, in favor of a small gold "ad" badge, and the words "Ads related to..." are gone. There's a faint, gray line separating the paid search results on the top from the organic ads.
To me the paid and organic search results look very much the same. Just for conversation's sake, here's Google's Founders Letter, which mentions it will never accept payment for inclusion in search results (which used to be a problem when search engines were young):http://investor.google.com/corporate/2004/founders-letter.html
What do you think of this change? Did you like the shaded box better? Does it signal a future shift? Is it mere aesthetics? Am I being paranoid in thinking Google is going for a bait-and-switch of sorts?
Let me know in the comments or tweet at me:@kimberlyzpaine #google #paidsearchads