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South Florida Martial Arts & Self Defense
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A combination of Filipino Martial Arts and Military Combatives
A combination of Filipino Martial Arts and Military Combatives

2 followers
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Using Email Marketing to Grow Referral Business - Having a steady flow of referrals is an important aspect for most businesses.  It’s a great way to generate leads that are already warmed up to who you are and what you can do.  That’s because the person who referred them to you already gave them a hint about the results you can achieve.  Maybe they even gave a glowing testimonial along the way.  So how does email fit into this exactly? Educate and Inform When you send out emails to your list, you’re doing more than just informing your audience about your latest products and services.  This is an opportunity to provide a little education.  You can share tips and valuable insider information about your industry and business.  People love to see your unique personality shine through, but more importantly this is your chance to show them who makes a great referral for you.  By sharing case studies, and recent wins you are actually giving a detailed sketch of who you like to work with.  Your reader will see this and may thi
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Procrastinating? Let’s Break This Down & Get Unstuck - Procrastinating is familiar to most people.  I ve struggled with it all my life.  Along the way I convinced myself that I needed the last minute pressure to produce good work.  As a business owner, it is a sure way to lackluster performance and lots of guilt when you can t deliver. Maybe our lizard brain figures if we lay low and it will magically disappear somehow.  Truth is that we all have reasons to procrastinate, but giving in to it leaves us stuck in a big way. So how do you get unstuck?  Let s break this down and get on with the work we need to do.  Here s a few things I ve learned: Turn The Hulk into David Banner Would you ever try to reason with The Incredible Hulk?  He isn t listening at all.  He s thinking, Hulk SMASH!  Well, if you focus on the BIG project, then all you re going to see is how difficult, massive  and out of control everything feels. Now let s try this with David Banner.  He s logical, calm and reasonable.  You can approach him with your plan an
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Setting Priorities in a Way that Works: Proactive or Reactive - Back in my cubicle days, I was introduced to the Franklin Covey planning system.  As I tried to embrace this system of time management and setting priorities, I read The Seven Habits of Highly Effective People.  In it Stephen Covey identifies two types of tasks – proactive and reactive. The difference between these types of tasks, he says, is crucial to how we set priorities. In order to run a business or organization smoothly, you need a mix of proactive and reactive tasks in your daily list of things to do. Over ten years later, I still try to set my tasks in terms of  priority.  It isn t always easy to balance out proactive and reactive tasks, but it is important to be sure to make progress for long term success.  I m still mastering this idea for my own business and it made so much sense, I had to share it with you. Proactive Tasks Proactive tasks are those that relate to your bigger goals. These are things that don t bring immediate results but rather long-term benefits f
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Increase Website Traffic with 10 Simple Ways - This entire article appears in this month s Internet Marketing Guide, a free magazine only available to our email subscribers.  As a business owner, there is no doubt that you will be proud of your product or service and extremely passionate about the business you are in. However, you can offer the best product or service in the world but it nobody sees it you won’t have an online business for very long. When it comes down to it, you need to get customers on your website in order to make a profit. We see this problem time and time again: The number-one challenge faced by local business owners taking the business online is a lack of traffic. If this is the situation you find yourself in, these tips will help. So even if your site is getting little or no traffic right now you can start putting some of these tips into action immediately and it won’t be long until you see results. 1. Provide exclusive content on your site. The most effective means for increasing traffic to your websi
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Does Your Online Reputation Have a Pulse? Photo credit: Prawny from morguefile.com Checking the pulse of your online reputation on a regular basis is a necessary part of protecting it.   This is all about tracking and monitoring what content exists on the internet that is directly connected to your name and your brand. The first step is doing an assessment of what already exists. Make no mistake about it.  Your online reputation is critical to your future success.  Without maintenance, your online reputation can easily slide downhill without your knowledge and it may be a disaster before you find out.  To take control is to be aware.  While you cannot control what others will say, you can provide balance.  You know how every product on Amazon has at least one bad review?  Does that stop people from buying?  Not at all.  Well, if there are 100 good reviews to every 5 bad ones. Same with your reputation.  You can count on some negative content, but if there is more positive content out there to counter it, then you
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Social Media Day Miami 2014 Presentation: When Social Media Attacks! I had a great time presenting for an enthusiastic crowd at Social Media Day 2014!  It was even better meeting new people and seeing familiar faces!  The Arscht Center is a beautiful venue and it was a fun day! If you missed it, here s the slide deck: When social media attacks! for Social Media Day Miami 2014 from Rosie Taylor The post Social Media Day Miami 2014 Presentation: When Social Media Attacks! appeared first on Rosiemedia.
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The First Minutes Count Most – How You Start Your Day Matters What is the first thing you do everyday when you sit down at your desk and get your workday started?  One thing I try to avoid first thing is getting into my email inbox. It been said that it matters because it sets the whole tone of your day. Most productivity experts, freelancers, online entrepreneurs and other solo workers who need to make each minute count agree with that idea. Among them, it s a bit of common wisdom.  For me personally, I ve always found this to be true!  If I spend my first minutes burying myself in email and other people priorities, the rest of the day feels like I m putting out fires. This is something you should consider because by thinking about it, you can take control of it. What is the right way to get started? It can differ from one person to another, but here are some ideas gathered from the experts. Communicating Time Many decide to start the day by checking email. They make the first few minutes at their desk communication time. This can useful be
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Increase Website Traffic & Attract Customers with Business Blogging You ve seen it in every online magazine and in so many workshops and webinars.  Companies that blog get up to 55% more visitors to their websites or website traffic than businesses who do not. Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), blogging can greatly increase the amount of leads you gather every month by an average of almost 70%. However, even with the overwhelming statistics, many of you still ask, Will it really work for ME? Well, let s look at why What Exactly is Business Blogging? At its base, business blogging is a marketing tactic. It gives your business more visibility on the Internet. A blog is a part of a website where you post short form content, or articles that your customers may want to read, and blogging is the act of creating that content. It is important to remember when you are business blogging that your posts contain subject matter that relates to your business. For example; if you are in the pet food busi
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Unique Value Proposition: Does Yours Resonate? Identifying and Meeting the Emotional Needs of Your Customers No, we re not getting all touchy-feely.  This is about understanding what your customer needs from you.  Knowing how to meet the emotional needs of your customers should be a priority.  People don t always make buying decisions in a logical way.  Many times, it s how the red sports car makes them feel, not the MPG rating.  Seth Godin once said, “Don t find customers for your products, find products for your customers.” Knowing your customers well is one of the most important success factors in your business. It’s the foundation for growth. Although an understanding of your customers is important in all aspects of your business, it s particularly essential in crafting your Unique Value Proposition or Core Differentiator. To create a winning UVP or Core Differentiator, here is what you need to know about your customers: Who They Are You should know as much demographic information as possible, including things like
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Attract Targeted Traffic to Your Website to Create More Sales If you re able to attract targeted traffic via the content on your website, articles on third party sites, online directories, social media and other avenues it is more than likely you ll make more sales than you would if you did not work toward receiving targeted traffic. Targeted traffic means that people who want what you offer come to your website. Perhaps you offer to fill a need or solve a problem via your business. Online or offline, your website is an excellent way to get new clients. To get more targeted traffic you need to: Optimize Your Site – Make sure you are consistently posting content and ensure that your meta tags and image tags have good keywords in them. Although this is not as important as in the past, it is still a good idea to include them.  Use good practices on all pages of your site in terms of the title and description of the website and its pages. Link to other pages within your website on every single page and under every single article or blog post. Eve
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