For everyone else attending, you're in for a treat!
Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business
Our recent Quarterly Briefing: Making Sense of Attribution, produced in partnership with Adobe, found that adoption of attribution is growing, driven by social and mobile,
This infographic presents some of the key takeaways from that report.
For a larger version of this image, visit http://bit.ly/V89QtE
- Buckinghamshire Chilterns UniversityAdvertising, 2006 - 2009
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