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Sandra Fernandez
1,233 followers -
Public relations & social media strategist, former library communicator, tech enthusiast, book lover.
Public relations & social media strategist, former library communicator, tech enthusiast, book lover.

1,233 followers
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4 Ways to Grow a Personal Brand Worth Millions - http://bit.ly/2lQGwy8 #branding <-- Become expert about something. Share your expertise freely. Design a product or service you can sell. Keep introducing more products and services.

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Want To Be More Productive? Stop Multi-Tasking - http://bit.ly/2kB7Gc6 #productivity #gtd

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Government and nonprofit email marketing efforts tend to perform best when sent on weekdays between 8 a.m. and 11 a.m. #emailmarketing

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5 Steps to Finding Your Next Job | Personal Branding Blog - http://bit.ly/2ktwsum #bloghunt #blogsearch ← Start with 5 to 10 target companies. Research the target companies. Sleuth into the company. Develop personal relationships. Use social media to your advantage.

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How to Add Some Spice to Your Drab Company Blog - http://bit.ly/2kECzyd #blogging #contentmarketing ← Relax Your Tone. Start a Series That Tackles a Common Obstacle. Integrate Video.

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A few SEO and Website Image Optimization tips (read the article for the complete list):
Optimize images for SEO and the good of your site content.
Name images adequately.
Avoid abbreviations.
Detail image alt attributes.
Add captions.
#seo #contentmarketing

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PowerPoint Isn't Dead Yet: Three Presentation Tips That Still Work In 2017 | http://bit.ly/2kmb9cK #presentations <-- Distill Your Key Message Into A Simple Image. Use Conceptual Images, Not Literal Ones. Use Images To Reinforce Your Message Consistently.

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Read the article for the full tip list, but here's the summary:
Optimize images for SEO and the good of your site content.
Name images adequately.
Avoid abbreviations.
Condense and combine non-essential image elements.
Use naming conventions efficiently.
Value consistent naming and productivity sensitivity.
Detail image alt attributes.
Craft image titles.
Add captions.
Detail anchor text. #seo #contentmarketing

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4 Ways to Manage Negative Feedback in Positive Way - http://bit.ly/2kEjaxt #socialmedia #communitymgmt <-- Learn from it. Ignore it. Hear it. Own it.
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