Aimee's background is quite diverse. A national-level competitive figure skater until the age of 17, her professional skating career whisked her away to Europe with Walt Disney's World on Ice, followed by a contract with Busch Gardens’ stationary ice show in Tampa, Fla. Wanderlust satisfied, she returned home to Canada to complete her formal education, concentrating on information technology and journalism.
Over the past 15 years, Aimee has eveloped her skills within the ever-evolving world of digital marketing, focusing primarily on organic SEO, user experience and web writing.
At the turn of the millennium, she founded a copywriting firm, Word Associates. As a retired competitive and professional figure skater, Word Associates was born from her desire to help athletes and health professionals to achieve top SERP positions, higher CTRs and better conversions. In doing so, the company quickly built its global clientele, and was rebranded in 2008 as a more industry-specific entity, Stellar SEO.
During the early days of her career, she worked not only in SEO, but also as editor, copyeditor, proofreader and freelance feature writer for dozens of leading publications (online and print), including Financial Playbook, Addme.com, PC Today, International Figure Skating magazine, Smart Computing, TechNews and Presstime. After ghostwriting a popular web writing training guide, Aimee was invited to speak at the annual DMinsite Customer Summit and SMX East New York.
Today she provides SEO & Copywriting services, training and consultating to businesses of all sizes across North America and parts of Europe.
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